Description
Book SynopsisLuxury is an ever-evolving concept with various interpretations in the domain of hospitality and tourism. The understanding of luxury hospitality and travel has revolved around exclusive and authentic experiences, nuanced by finer things with a focus on value rather than price. The marketing of luxury products and services has become increasingly complex as these products and services are associated not only with an image of quality, performance, and authenticity but also with how extreme experiences and products fulfil the lifestyle constructs of consumers.
The Emerald Handbook of Luxury Management for Hospitality and Tourism brings together global philosophies, principles and practices in luxury tourism management from both supply and demand perspectives. Several global case studies are presented, further illustrating the changing paradigms of luxury travel market and consumers enabling insight into the upcoming global luxury travel market.
Encompassing the vibrant case studies and contemporary discussions on luxury hospitality and tourism developments during the post-pandemic era, this volume will serve as an essential resource for students, researchers, and industry practitioners of hospitality, tourism, management, and marketing consumer behavior, and consumer studies.
Trade ReviewThe Emerald Handbook of Luxury Management for Hospitality and Tourism, from editors Anupama S. Kotur and Saurabh Kumar Dixit, investigates the challenges of creating luxury experiences in a post-pandemic world, as managers and guests alike increasingly embrace sustainability. From Oman to Delhi, Norway to the Caribbean, this compendium offers historical perspectives and of-the-moment insights on curating meaningful sensory experiences. Social sustainability and the role of technology are also discussed in detail. For those who create and manage luxury experiences, whether in Michelin-starred restaurants or resorts; or who engage in scholarly research in the field of luxury consumption, this comprehensive book is a must read.
-- - Professor Annamma Joy, Ph.D., The University of British Columbia, Canada
Luxury Tourism and Hospitality are still a neglected issue, a privilege of few that is perceived with some prejudice. This Handbook is one more contribution to shape this trend and bring to the discussion a cutting-edge topic that will pave tourism development in forthcoming years. The Handbook looks at the concept and historical perspectives of luxury and introduces the reader to the challenges of managing and marketing luxury within a contemporary perspective of luxury where technology is the leading figure. This edited book shifts the negative perspective of luxury by relating it with sustainability and mirroring luxury trends after the lurking oddness the pandemic brought to the world. With contributions from international experts in the field, The Emerald Handbook of Luxury Management for Hospitality and Tourism provides a research-led perspective of luxury tourism and hospitality from different angles in major tourist newcomers; a must have volume.
-- - Professor Antonia Correia, Ph.D., University of Algarve, Portugal
Waiting for resorts to open in space, luxury travelers are craving for unique sensory experiences. From wineries in Australia to fjords in Norway, this Handbook provides tourism and hospitality executives with “Les Clefs d'Or” (the Golden Keys) to successfully target, attract, and retain their luxury personas. A mandatory read! -- - Professor Diana Derval, Ph. D. , EMBA, Chair of Derval Research, and Author of Designing Luxury Brands: The Science of Pleasing Customers' Senses
Table of ContentsIntroduction; Anupama S. Kotur (Kaddi) and Saurabh Kumar Dixit
Part One. Conceptualising Luxury
Chapter 1. Historical Progression of Luxury; Vinay Chauhan, Suvidha Khanna, and Sandeva Khajuria
Chapter 2. Emerging Paradigms in Luxury: Understanding Luxury as an Embodied Experience in a Yoga Retreat Holiday; Mona Eskola, Minni Haanpää, and José-Carlos García-Rosell
Chapter 3. Koyasan’s Temple Lodging: Shades of Grey in the Luxury Tourism Spectrum; Amnaj Khaokhrueamuang, Warinthorn Kachendecha, and Pongtawat Srichamnong
Chapter 4. Luxury Tourism in Vietnam: A Political Economy Analysis; Dam Xuan Minh and K Thirumaran
Chapter 5. Challenges and Prospects for Oman in the making of Luxury Tourism Destination; Amitabh Mishra and Mohit Kukreti
Part Two. Managing and Marketing Luxury Experiences
Chapter 6. Consuming Luxury Tourism – Differences in Consumption Patterns in the Czech Market; Markéta Novotná and Josef Kunc
Chapter 7. Marketing Luxury Experiences in an Emerging Luxury Destination of Norway; Xiang Ying Mei
Chapter 8. "The Butler did it!" Supply perspectives on Luxury Accommodation in Hospitality and Tourism from the Caribbean to the Pacific Islands; Johnnel Smith
Chapter 9. Marketing Gastronomic Tourism Experiences as Luxury; Namita Roy and Ulrike Gretzel
Chapter 10. Luxury Tourism and Hospitality Employees: Their Role in Service Delivery; Tracy Harkison
Chapter 11. The Language of Luxury: Decoding the Luxury Hotel Brand's Marketing communication; Senthilkumaran Piramanayagam and Partho Pratim Seal
Chapter 12. Branding Luxury Travel; Arup Kumar Baksi
Part Three. Technology and other Contemporary Facets in Luxury
Chapter 13. Technology and Luxury in Tourism and Hospitality; Sandra Maria Correia Loureiro
Chapter 14. Luxury Hospitality and the Adoption of Voice Assistants: The Role of Openness to Change and Status Consumption; Cesare Amatulli, Andrea Sestino, Alessandro M. Peluso, and Gianluigi Guido
Chapter 15. Influence of Branded Luxury Guestroom Amenities on Guest's Hotel Buying Decisions: A Case of Five-Star Hotels in Delhi; Vikas Gupta and Saurabh Kumar Dixit
Chapter 16. Michelin Starred Restaurants and its Contribution to Luxury Gastronomy Tourism; Adela Balderas-Cejudo, Diana Gavilan, and S. Fernandez-Lores
Part Four. Sustaining Luxury
Chapter 17. Managing Luxury Brand Creation, Communication and Sustainability: Evidence from the Four Seasons Hotels and Resorts; Anni Ding and Tiffany S. Legendre
Chapter 18. Sustainable Luxury Tourism: Promises and Perils; Deep Jyoti Gurung, Paridhi Brahma, and Chandan Goswami
Chapter 19. Conceptualising Social Sustainability in Sustainable luxury tourism in Martuwarra, Northern Western Australia; Johan Nordensvard and Anne Poelina
Chapter 20. Sustainable High Yield Luxury Tourism Experiences; Jacqualine Spence, Pierre Benckendorff, and P. Monica Chien
Chapter 21. 50 Shades of the Luxury Hospitality Industry; K. B. Minor and Andy Heyes
Part Five. Luxury in a Post-Pandemic World
Chapter 22. Reinventing Luxury Travel Imaginaries: Early Responses of Travel Influencers to the Coronavirus Pandemic; Christian S. Ritter
Chapter 23. Luxury Hospitality and Tourism during Pandemic; Kuan-Huei Lee
Chapter 24. The Pandemic of Tourism: How Tourism has become an Unsustainable Luxury; Clare Hindley, Willy Legrand, and Gabriel C.M. Laeis
Chapter 25. Delivering Luxury Experiences in the Post - COVID19 Reality; Barbara Czyzewska
Chapter 26. Luxury Tourism in the New Normal: In search of the New Memorability; Diana Gavilan, Adela Balderas-Cejudo, and Gema Martinez-Navarro
Chapter 27. Conclusion: Way Forward for the Hospitality and Tourism Luxury; Saurabh Kumar Dixit and Anupama S. Kotur (Kaddi)
