Description
Book SynopsisMeghan Casey owns Do Better Content Consulting. She helps a wide variety of clientsfrom startups, nonprofits, colleges and universities, Fortune 50 companies, and everything in betweensolve the messy content problems most organizations encounter every day.
Meghan has also helped several agencies and clients build their capacity to do content strategy. Perhaps her proudest moments are when content strategy practitioners tell Meghan that the first edition of this book helped them launch their content strategy career, tackle a difficult content project, or get a promotion.
A regular trainer and speaker on content strategy topics, she once inspired participants to spontaneously do the wave in a workshop setting. Yep, that really happened. Meghan has been working with content and communications since 1996, after receiving her Bachelor of Arts degree in writing from Concordia College. She also holds a Master of Arts in nonprofit management from Hamline University.
Table of ContentsPART I: GET BUDGET AND BUY-IN
1 IDENTIFY PROBLEMS AND OPPORTUNITIES
2 CONVINCE LEADERS AND GET THE RESOURCES
PART II: SET UP FOR SUCCESS
3 GET STAKEHOLDERS ON BOARD
4 ASSEMBLE YOUR CROSS‑DISCIPLINE TEAM
5 PREPARE FOR CHANGE
PART III: DIG IN AND GET THE DIRT
6 UNDERSTAND YOUR BUSINESS ENVIRONMENT
7 LEARN ABOUT YOUR AUDIENCE AND USERS
8 GET FAMILIAR WITH YOUR CONTENT
9 EVALUATE YOUR PROCESSES
PART IV: ARTICULATE YOUR STRATEGY
10 ALIGN ON A STRATEGIC FOUNDATION
11 SET YOUR CONTENT COMPASS
PART V: DESIGN YOUR CONTENT
12 PRIORITIZE BASED ON YOUR STRATEGY
13 ORGANIZE FOR INTUITIVE WAYFINDING
14 DEFINE THE CONTENT EXPERIENCE
15 SPECIFY CONTENT STRUCTURE AND REQUIREMENTS
PART VI: IMPLEMENT AND EVOLVE
16 DEFINE HOW YOU'LL GOVERN YOUR CONTENT
17 BUILD OUT YOUR CONTENT PLAYBOOK
