Description
Book SynopsisThe marketing of tourist destinations requires continuous strategic planning and decision making.
The Branding of Tourist Destinations: Theoretical and Empirical Insights provides researchers and practitioners with an in-depth understanding of different tourism products, marketing strategies and destination branding tactics, as well as useful insights into sustainable and responsible tourism practices.The authors present contemporary conceptual discussions and empirical studies on several aspects of destination branding that help contextualise the attractiveness of a range of tourist destinations. In particular, they explore how tourism marketers, including destination management organisations (DMOs), formulate strategies and tactics to attract prospective visitors. This book also sheds light on the latest industry developments in travel, tourism, hospitality and events in different contexts around the world, including destinations in Sweden, Portugal, Spain, Italy and Ecuador.
Trade ReviewResearchers in tourism and in business generally explain to students and practitioners of tourism the different tourism products, marketing strategies, and tactics on destination branding as well as insights into sustainable and responsible tourism practices. Their topics include branding places and tourist destinations: a conceptualization and review, the destination branding through multisensory experiences: case studies from Sweden, the development of the agritourism sector in Campania (Italy), consumer-based brand equity of music events: two case studies from Portugal, the hotel managers' attitudes toward environmental responsibility: an empirical study from Ecuador, and exploring customers' attitudes toward the hospitality brands in India: a social identity perspective. -- Annotation ©2019 * (protoview.com) *
Table of ContentsPreface
Chapter 1. The Marketing Environment of Tourist Destinations;
Mark Anthony Camilleri Chapter 2. Branding Places and Tourist Destinations: A Conceptualization and Review;
Chung-Shing Chan and Lawal Marafa Chapter 3. A Stakeholder Approach for Destination Management Organizations;
Jeremy Fairley Chapter 4. Destination Branding through multisensory experiences: Case Studies from Sweden;
Clarinda Rodrigues Chapter 5. The Development of the Agritourism Sector in Campania, Italy;
Veronica Di Caprio, Valentina Della Corte and Peter Wiltshier Chapter 6. Using the Destination’s Heritage, Language, Lifestyle and "Made in Italy” as a Tourism Development Model;
Kamel Ben Youssef, Giuseppe Giaccardi and Martha Friel Chapter 7. The Consumer-Based Brand Equity from Music Events: Two Case Studies from Portugal;
Gisela Alves, Arnaldo Coelho and Vítor Roque Chapter 8. Branding Porto: A Case Study of the “Essence of Wine”;
Ana Pinto Borges, Elvira Vieira and Paula Rodrigues Chapter 9. Oleo Tourism Development in Jaén, Spain;
Carla Marano-Marcolini, Anna D’Auria and Marco Tregua Chapter 10. Exploring the Hotel Managers’ Attitudes toward Environmental Responsibility. An Empirical Study from Ecuador;
María Dolores Sánchez-Fernández, Valentín-Alejandro Martínez-Fernández, Beder Gonzalo Aguilar Campoverde and Jackson Guillermo Valverde Jaramillo Chapter 11. The Moderating Effect of Perceived Value on the Destination’s Image and the its Brand Extension in Alanya, Turkey;
Bekir Bora Dedeoglu Chapter 12. Measuring the customers’ attitudes toward the Hospitality Brands in India: A Social Identity Perspective;
Raouf Ahmad Rather
