Description
Book SynopsisBetween 2008 and 2012 the UK plans to turn off its conventional analogue terrestrial television and switch fully to digital TV. This is part of a trend across all the technologically advanced nations of the world. The city of Berlin led the way in 2003. The Netherlands became the first country to switch fully in 2006. Digital television was launched in the UK in 1998. Its growth has been dramatic and by no means smooth. The decision to switch fully is, at its heart, a political one: governments and regulators manage terrestrial spectrum and are ultimately responsible for switchover policy. Switching off the conventional analogue television signals to which consumers (and voters) have been accustomed for most of their lives poses a tricky political challenge. It cannot be accomplished by government diktat. Switching to Digital Television shows how, for success, public policy needs to work in conjunction with both competitive market forces and with organised broadcasting industry collaboration. Switching to Digital Television is an authoritative study of the policy of digital switchover. It is based primarily on UK experience but includes comparative studies spanning the United States, Japan and the leading countries of western Europe.
Trade Review"The book provides an interesting and different history of Digital Television, and if you want to know why and how the decisions were made, it deserves a place on your bookshelf."- Jim Slater, Image Technology Magazine Michael Starks brilliantly describes the complex mix of Government and industry responses to technological change which have led to the digital switchover process in the UK. No-one is in chargeA" of the programme, but it happens collaboratively anyway.' - Barry Cox, Chairman of Digital UK "Michael Starks (1962) played a leading role in orchestrating the UK switch-over from analogue to digital television services... This is a clearly expressed, meticulous analysis of the whole process." - Mick Le Moignan, Once a Caian
Table of ContentsChapter 1: 'Public Policy and the Market' - Page 1 - Michael Starks Chapter 2: 'Who Wants Digital Terrestrial Television?' - Page 19 - Michael Starks Chapter 3: 'Digital = Pay TV?' - Page 41 - Michael Starks Chapter 4: 'Shipwreck and Rescue' - Page 64 - Michael Starks Chapter 5: 'Charting a New Course' - Page 87 - Michael Starks Chapter 6: 'Politics and Responsibilities' - Page 111 - Michael Starks Chapter 7: 'Consumers are Voters' -Page 135 - Michael Starks Chapter 8: 'Internatioanl Perspective' - Page 154 - Michael Starks Chapter 9: 'The Bigger Picture' - Page 178 - Michael Starks Chapter 10: 'Mapping Digital Switchover' - Page 196 - Michael Starks
