Description
Book SynopsisTrade ReviewThe scholars contributing to Studies of Communication in the 2012 Presidential Campaign thoroughly examine each topic, providing the reader with solid history, context, and analysis. Indeed, nontraditional topics, such as campaigning and advising by first ladies, political profiteering, and the skillful treatment of race in the 2012 Obama campaign, all entice the reader to delve deeper into the text. Thus, this must-read text is insightful and challenges all readers to consider carefully the impact of communication in political campaigns. * Presidential Studies Quarterly *
Once again, Robert E. Denton, Jr., has assembled some of the top names in the field of political communication to unpack the nature and function of the 2012 presidential campaign. The result is a fine understanding of the creation, distribution, reception, and reaction to campaign messages in the 2012 context. From candidate surfacing to the broadest appeals of the campaign’s final weeks, the essential topics are all covered. -- Joseph R. Blaney
In this volume, an eclectic collection of insightful scholars thoroughly examine snippets of diverse discussions that made up the 2012 Presidential Campaign. In a time of extreme division and incivility in our national dialogue, these observations can be a catalyst for positive change. Denton’s Studies of Communication in the 2012 Presidential Campaign provides an opportunity for the reader to reflect on how different communication strategies and methods affect our ability to maintain an effective political structure and improve national dialogue at a time when the quality of both is clearly at risk. -- Melanie Mills, Eastern Illinois University
Table of ContentsPreface Robert E. Denton Jr. Chapter 1: The Early Campaign of 2012 Judith S. Trent Chapter 2: Mitt Romney and the 2012 Presidential Nomination Henry C. Kenski and Kate M. Kenski Chapter 3: “Persona” in the 2012 Presidential Campaign Dennis D. Cali Chapter 4: The Rhetoric of a Campaigning First Lady Theodore F. Sheckels Chapter 5: First Ladies and Presidential Advising: Ann Romney, Hilary Rosen, and the 2012 Presidential Campaign Melody J. Lehn Chapter 6: Political Propheteering: The Role of Purity in the 2012 Presidential Nomination Addresses Brian Heslop and Patrick S. Loebs Chapter 7: Informed and Undecided: Persuasive Appeals to Noncommittal Voters Rita Kirk and Dan Schill Chapter 8: The Honeymoon is over! Rhetoric, Shared Identity, and the Symbolic Communication of Race in the 2012 Obama Campaign Zoe Spencer Chapter 9: Music as Rhetoric: Music in the 2012 Presidential Campaign David R. Dewberry and Jonathan H. Millen Chapter 10: Candidates Use of Social Network Sites to Control their Campaign Message Stephanie E. Bor Chapter 11: This One is Not Like the Others: President Obama’s Genre-bending Second Inaugural Joseph Valenzano III
