Description

Book Synopsis
Expert advice on growing your professional service firm or individual practice through social media

Showing professionals and their marketers how to accomplish familiar marketing tactics in newer, ways, Social Media for Professionals and Their Firms takes you step by step in putting social media to work for your professional practice. Whether you want to build your own on-line reputation, or are ready to explore new media for corporate marketing and communications, this book is the definitive guide for your strategic approach.

  • Explores why the fastest and most leveragable way to expand relationships today is through the Internet
  • Provides step-by-step approaches to successful professional blogging
  • Discusses high-level strategies for effectively using Twitter, LinkedIn, Facebook, and bookmarking sites
  • Includes pitfalls and success stories featuring notable social media trailblazers

    Table of Contents

    Foreword ix

    Introduction xi

    How to Use this Book xv

    Acknowledgments xvii

    Part I What 1

    What Firms Need to Know about Social Media 1

    Chapter 1 Defining and Understanding “Social Media” 3

    Chapter 2 Social Media Policies and Guidelines: Rules of Engagement 27

    Chapter 3 Comparing Today’s Most Popular Social Media 51

    Part II Why 61

    The “Why” behind Using Social Media 61

    Chapter 4 Finding Business Purpose in Social Media 63

    Chapter 5 Strategy Begins with “Who” 81

    Chapter 6 Integrated Marketing Tactics 93

    Chapter 7 Case Studies and Examples 117

    Part III How 157

    How to Set up and Use the Tools 157

    Chapter 8 LinkedIn 159

    Chapter 9 Twitter 185

    Chapter 10 Facebook 207

    Chapter 11 Self-Publishing with Blogs 229

    Part IV Tips 263

    Tips to Being Effective Online 263

    Chapter 12 Writing for the Web 265

    Chapter 13 Social Media Etiquette 287

    Chapter 14 Best Practices 295

    Notes 317

    Glossary 325

    About the Author 335

    Index 339

Social Media Strategies for Professionals and

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    A Hardback by Michelle Golden, Bruce W. Marcus

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      View other formats and editions of Social Media Strategies for Professionals and by Michelle Golden

      Publisher: John Wiley & Sons Inc
      Publication Date: 30/12/2010
      ISBN13: 9780470633106, 978-0470633106
      ISBN10: 0470633107
      Also in:
      E-commerce: business aspects

      Description

      Book Synopsis
      Expert advice on growing your professional service firm or individual practice through social media

      Showing professionals and their marketers how to accomplish familiar marketing tactics in newer, ways, Social Media for Professionals and Their Firms takes you step by step in putting social media to work for your professional practice. Whether you want to build your own on-line reputation, or are ready to explore new media for corporate marketing and communications, this book is the definitive guide for your strategic approach.

      • Explores why the fastest and most leveragable way to expand relationships today is through the Internet
      • Provides step-by-step approaches to successful professional blogging
      • Discusses high-level strategies for effectively using Twitter, LinkedIn, Facebook, and bookmarking sites
      • Includes pitfalls and success stories featuring notable social media trailblazers

        Table of Contents

        Foreword ix

        Introduction xi

        How to Use this Book xv

        Acknowledgments xvii

        Part I What 1

        What Firms Need to Know about Social Media 1

        Chapter 1 Defining and Understanding “Social Media” 3

        Chapter 2 Social Media Policies and Guidelines: Rules of Engagement 27

        Chapter 3 Comparing Today’s Most Popular Social Media 51

        Part II Why 61

        The “Why” behind Using Social Media 61

        Chapter 4 Finding Business Purpose in Social Media 63

        Chapter 5 Strategy Begins with “Who” 81

        Chapter 6 Integrated Marketing Tactics 93

        Chapter 7 Case Studies and Examples 117

        Part III How 157

        How to Set up and Use the Tools 157

        Chapter 8 LinkedIn 159

        Chapter 9 Twitter 185

        Chapter 10 Facebook 207

        Chapter 11 Self-Publishing with Blogs 229

        Part IV Tips 263

        Tips to Being Effective Online 263

        Chapter 12 Writing for the Web 265

        Chapter 13 Social Media Etiquette 287

        Chapter 14 Best Practices 295

        Notes 317

        Glossary 325

        About the Author 335

        Index 339

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