Description

Book Synopsis
The only guide devoted exclusively to social media metrics

Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix.

While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals where fame does not always equate to fortune. Read this book to determine:

  • Why striving for more Twitter followers or Facebook friends than the competition is a failing strategy
  • How to leverage the time and effort you invest in social media
  • How to convince those who are afraid of new things that social media is a valuable business tool and not just a toy for the o

    Table of Contents

    Foreword x

    Acknowledgments xiii

    Introduction: Getting Started—Understanding the Ground Rules xv

    Chapter 1 Getting Focused—Identifying Goals 1

    Chapter 2 Getting Attention—Reaching Your Audience 15

    Chapter 3 Getting Respect—Identifying Influence 51

    Chapter 4 Getting Emotional—Recognizing Sentiment 77

    Chapter 5 Getting Response—Triggering Action 105

    Chapter 6 Getting the Message—Hearing the Conversation 123

    Chapter 7 Getting Results—Driving Business Outcomes 163

    Chapter 8 Getting Buy-In—Convincing Your Colleagues 199

    Chapter 9 Getting Ahead—Seeing the Future 213

    Appendix: Resources 229

    Index 235

Social Media Metrics

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RRP £18.99 – you save £2.85 (15%)

Order before 4pm today for delivery by Sat 20 Dec 2025.

A Hardback by Jim Sterne, David Meerman Scott

15 in stock


    View other formats and editions of Social Media Metrics by Jim Sterne

    Publisher: John Wiley & Sons Inc
    Publication Date: 16/04/2010
    ISBN13: 9780470583784, 978-0470583784
    ISBN10: 0470583789
    Also in:
    Business and Management E-commerce: business aspects

    Description

    Book Synopsis
    The only guide devoted exclusively to social media metrics

    Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix.

    While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals where fame does not always equate to fortune. Read this book to determine:

    • Why striving for more Twitter followers or Facebook friends than the competition is a failing strategy
    • How to leverage the time and effort you invest in social media
    • How to convince those who are afraid of new things that social media is a valuable business tool and not just a toy for the o

      Table of Contents

      Foreword x

      Acknowledgments xiii

      Introduction: Getting Started—Understanding the Ground Rules xv

      Chapter 1 Getting Focused—Identifying Goals 1

      Chapter 2 Getting Attention—Reaching Your Audience 15

      Chapter 3 Getting Respect—Identifying Influence 51

      Chapter 4 Getting Emotional—Recognizing Sentiment 77

      Chapter 5 Getting Response—Triggering Action 105

      Chapter 6 Getting the Message—Hearing the Conversation 123

      Chapter 7 Getting Results—Driving Business Outcomes 163

      Chapter 8 Getting Buy-In—Convincing Your Colleagues 199

      Chapter 9 Getting Ahead—Seeing the Future 213

      Appendix: Resources 229

      Index 235

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