Description

Book Synopsis
The only guide devoted exclusively to social media metrics

Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix.

While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals where fame does not always equate to fortune. Read this book to determine:

  • Why striving for more Twitter followers or Facebook friends than the competition is a failing strategy
  • How to leverage the time and effort you invest in social media
  • How to convince those who are afraid of new things that social media is a valuable business tool and not just a toy for the o

    Table of Contents

    Foreword x

    Acknowledgments xiii

    Introduction: Getting Started—Understanding the Ground Rules xv

    Chapter 1 Getting Focused—Identifying Goals 1

    Chapter 2 Getting Attention—Reaching Your Audience 15

    Chapter 3 Getting Respect—Identifying Influence 51

    Chapter 4 Getting Emotional—Recognizing Sentiment 77

    Chapter 5 Getting Response—Triggering Action 105

    Chapter 6 Getting the Message—Hearing the Conversation 123

    Chapter 7 Getting Results—Driving Business Outcomes 163

    Chapter 8 Getting Buy-In—Convincing Your Colleagues 199

    Chapter 9 Getting Ahead—Seeing the Future 213

    Appendix: Resources 229

    Index 235

Social Media Metrics

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    £17.09

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    RRP £18.99 – you save £1.90 (10%)

    Order before 4pm tomorrow for delivery by Tue 23 Jun 2026.

    A Hardback by Jim Sterne, David Meerman Scott


      View other formats and editions of Social Media Metrics by Jim Sterne

      Publisher: John Wiley & Sons Inc
      Publication Date: 16/04/2010
      ISBN13: 9780470583784, 978-0470583784
      ISBN10: 0470583789

      Description

      Book Synopsis
      The only guide devoted exclusively to social media metrics

      Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix.

      While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals where fame does not always equate to fortune. Read this book to determine:

      • Why striving for more Twitter followers or Facebook friends than the competition is a failing strategy
      • How to leverage the time and effort you invest in social media
      • How to convince those who are afraid of new things that social media is a valuable business tool and not just a toy for the o

        Table of Contents

        Foreword x

        Acknowledgments xiii

        Introduction: Getting Started—Understanding the Ground Rules xv

        Chapter 1 Getting Focused—Identifying Goals 1

        Chapter 2 Getting Attention—Reaching Your Audience 15

        Chapter 3 Getting Respect—Identifying Influence 51

        Chapter 4 Getting Emotional—Recognizing Sentiment 77

        Chapter 5 Getting Response—Triggering Action 105

        Chapter 6 Getting the Message—Hearing the Conversation 123

        Chapter 7 Getting Results—Driving Business Outcomes 163

        Chapter 8 Getting Buy-In—Convincing Your Colleagues 199

        Chapter 9 Getting Ahead—Seeing the Future 213

        Appendix: Resources 229

        Index 235

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