Description

Book Synopsis

Cal Newport''s clearly-written manifesto flies in the face of conventional wisdom by suggesting that it should be a person''s talent and skill - and not necessarily their passion - that determines their career path.

Newport, who graduated from Dartmouth College (Phi Beta Kappa) and earned a PhD. from MIT, contends that trying to find what drives us, instead of focusing on areas in which we naturally excel, is ultimately harmful and frustrating to job seekers.

The title is a direct quote from comedian Steve Martin who, when once asked why he was successful in his career, immediately replied: Be so good they can''t ignore you and that''s the main basis for Newport''s book. Skill and ability trump passion.

Inspired by former Apple CEO Steve Jobs'' famous Stanford University commencement speech in which Jobs urges idealistic grads to chase their dreams, Newport takes issue with that advice, claiming that not only is thsi advice Pollyannish, but that

Trade Review
Stop worrying about what you feel like doing and instead, start creating something meaningful and then give it to the world. Cal really delivers with this one -- Seth Godin, author of Linchpin

So Good They Cant Ignore You

    Product form

    A Paperback / softback by Cal Newport

    £15.29

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    RRP £16.99 – you save £1.70 (10%)

    Order before 4pm today for delivery by Sat 29 Aug 2026.

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      Book details

      Publisher Little, Brown Book Group
      Published 1 December 2016
      ISBN-13 9780349415864
      978-0349415864
      ISBN-10 0349415862
      Also in:
      Non Fiction Business, Finance & Law Business and Management Health & Wellbeing Assertiveness and motivation Self Help & Mindfulness

      Description

      Book Synopsis

      Cal Newport''s clearly-written manifesto flies in the face of conventional wisdom by suggesting that it should be a person''s talent and skill - and not necessarily their passion - that determines their career path.

      Newport, who graduated from Dartmouth College (Phi Beta Kappa) and earned a PhD. from MIT, contends that trying to find what drives us, instead of focusing on areas in which we naturally excel, is ultimately harmful and frustrating to job seekers.

      The title is a direct quote from comedian Steve Martin who, when once asked why he was successful in his career, immediately replied: Be so good they can''t ignore you and that''s the main basis for Newport''s book. Skill and ability trump passion.

      Inspired by former Apple CEO Steve Jobs'' famous Stanford University commencement speech in which Jobs urges idealistic grads to chase their dreams, Newport takes issue with that advice, claiming that not only is thsi advice Pollyannish, but that

      Trade Review
      Stop worrying about what you feel like doing and instead, start creating something meaningful and then give it to the world. Cal really delivers with this one -- Seth Godin, author of Linchpin

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