Description

Book Synopsis
Appealing to humans'' basic instincts to increase influence, buy-in and results

Survival of the species comes down to three basic instincts, say behavioural research strategists Dan Gregory and Kieran Flanaganfear, self-interest and simplicity. These basic human behaviours come into play in all types of relationships, including those between businesses and customers. Selfish, Scared and Stupid: Stop fighting human nature and increase your performance, engagement and influence, demystifies these behaviours and examines the psychology behind why even the best ideas sometimes fail.

This book helps businesses design their organisations for reality rather than perfection, and also offers strategies to head off unprecedented levels of disengagement within, and outside, the business. It answers baffling questions around why the public sometimes fails to engage despite overwhelming data suggesting otherwise, why so many new products end up on clearance shelves and why

Selfish Scared and Stupid

    Product form

    £12.82

    Includes FREE delivery

    RRP £13.50 – you save £0.68 (5%)

    Order before 4pm tomorrow for delivery by Mon 3 Aug 2026.

    A Paperback / softback by Kieran Flanagan, Dan Gregory

    Out of stock

      Trusted by thousands of customers. See 2,385+ Customer Reviews

      View other formats and editions of Selfish Scared and Stupid by Kieran Flanagan

      Publisher: John Wiley & Sons Australia Ltd
      Publication Date: Publication Date: 19/09/2014
      ISBN13: 9780730312789, 978-0730312789
      ISBN10: 073031278X

      Description

      Book Synopsis
      Appealing to humans'' basic instincts to increase influence, buy-in and results

      Survival of the species comes down to three basic instincts, say behavioural research strategists Dan Gregory and Kieran Flanaganfear, self-interest and simplicity. These basic human behaviours come into play in all types of relationships, including those between businesses and customers. Selfish, Scared and Stupid: Stop fighting human nature and increase your performance, engagement and influence, demystifies these behaviours and examines the psychology behind why even the best ideas sometimes fail.

      This book helps businesses design their organisations for reality rather than perfection, and also offers strategies to head off unprecedented levels of disengagement within, and outside, the business. It answers baffling questions around why the public sometimes fails to engage despite overwhelming data suggesting otherwise, why so many new products end up on clearance shelves and why

      Recently viewed products

      © 2026 Book Curl

        • American Express
        • Apple Pay
        • Diners Club
        • Discover
        • Google Pay
        • Maestro
        • Mastercard
        • PayPal
        • Shop Pay
        • Union Pay
        • Visa

        Login

        Forgot your password?

        Don't have an account yet?
        Create account