Description
Book SynopsisRetailing Management, 11th Edition, highlights the many ways the retail industry has transformed and evolved over the past several years. In keeping with market-leading tradition, the eleventh edition, focuses on key strategic issues with an emphasis on financial considerations and implementation through merchandise and store management. Strategic and tactical issues are examined for a broad spectrum of retailers, both large and small, domestic and international, selling both merchandise and services.
The authors focused on five important factors that delineate outstanding retailers:
- Use of big data and analytical methods for decision making
- Social media and mobile channels for communicating with customers and enhancing their shopping experience
- Issues involved in providing a seamless multichannel experience for customers
- Engagement in the overarching emphasis on conscious marketing and corporate social responsibility when making business decisions
Table of ContentsSECTION I: THE WORLD OF RETAILING
Chapter 1: Introduction to the World of Retailing
Chapter 2: Types of Retailers
Chapter 3: Digital Retailing
Chapter 4: Multichannel and Omnichannel Retailing
Chapter 5: Consumer Behavior
SECTION II: RETAILING STRATEGY
Chapter 6: Retail Market Strategy
Chapter 7: Financial Strategy
Chapter 8: Retail Locations
Chapter 9: Retail Site Location
Chapter 10: Information Systems and Supply ChainManagement
Chapter 11: Customer Relationship Management
SECTION III: MERCHANDISE MANAGEMENT
Chapter 12: Managing the Merchandise PlanningProcess
Chapter 13: Buying Merchandise
Chapter 14: Retail Pricing
Chapter 15: Retail Communication Mix
SECTION IV: HUMAN RESOURCESAND STORE MANAGEMENT
Chapter 16: Human Resources and Managing the Store
Chapter 17: Store Layout, Design, and VisualMerchandising
Chapter 18: Customer Service
