Description
Book SynopsisPresents consumer research across both positivist and interpretivist methods. This title deals with such topics as: organic food consumption, luxury goods consumption by Chinese consumers, country of manufacture effects on product quality perceptions, and the nature and effects of cool consumption.
Table of ContentsList of Contributors. Introduction. Consumer attitudes toward organic foods: An exploration of U.S. market segments. Shopping matters: Taiwanese young tourists’ consumer culture in England. Cue congruency and product involvement effects on generation y attitudes. Country-of-manufacture labeling effect on product quality evaluations: A model incorporating consumers’ attention. Socialization of adult and young consumers into materialism: The roles of media and church in Peru. Motivation for luxury consumption: Evidence from a metropolitan city in China. Consuming cool: Behind the unemotional mask. The strategic use of brand biographies. Authentic Brand Narratives: Co-Constructed Mediterraneaness for l’Occitane Brand. Consuming authentic neighborhood: An autoethnography of experiencing a neighborhood's new beginnings and origins within its servicescapes. Better understanding construction of the self in daily contingencies: an investigation of the materiality of consumption experiences in online discussion forums. “Pixelize me!”: Digital storytelling and the creation of archetypal myths through explicit and implicit self-brand association in fashion and luxury blogs. Research in Consumer Behavior. Research in Consumer Behavior. Copyright page.
