Search results for ""Author Russell W. Belk""
Taylor & Francis Collecting in a Consumer Society
Book SynopsisThis groundbreaking book examines the relationship between the development of the consumer society and the rise of collecting by individuals and institutions. Rusell Belk considers how and why people collect, as individuals, corporations and museums, and the impact this collecting has on us and our culture.Collecting in a Consumer Society outlines the history of museum collecting from ancient civilizations to the present. It also looks at aspects of consumer culture - advertizing, department stores, mass merchandizing, consumer desires, and how this relates to the activity of collecting.Collecting in a Consumer Society is the first book to focus on collecting as material consumption. This is a provocative and engaging book, essential reading for anyone involved with the process of collecting.Table of ContentsChapter 1 The Rise of Consumer Society; Chapter 2 A Brief History of Collecting; Chapter 3 Individual Collectors; Chapter 4 Institutional Collectors; Chapter 5 Collecting in a Consumer Society;
£44.78
Edward Elgar Publishing Ltd Handbook of Qualitative Research Methods in
Book SynopsisThe Handbook of Qualitative Research Methods in Marketing< > research paradigms such as grounded theory and semiotics research contexts such as advertising and brands data collection methods such as projectives and netnography data analysis methods such as metaphoric and visual analyses presentation topics such as videography and reflexivity applications such as ZMET applied to Broadway plays and depth interviews with executives special issues such as multi-sited ethnography and research on sensitive topics. Authors include leading scholars and practitioners from North America and Europe. They draw on a wealth of experience using well-established as well as emerging qualitative research methods. The result is a thorough, timely, and useful Handbook that will educate, inspire, and serve as standard reference for marketing academics and practitioners alike.Trade Review'A rare and much needed compilation of some thought-provoking papers in the area of qualitative research in marketing, this book is a must have for anyone pursuing the discipline of marketing research, scholars intent on the pursuit of qualitative inquiry as well as practising professionals looking for innovative approaches to research.' -- Global Business Review'Belk has compiled an exhaustive collection of contributions from scholars and practitioners throughout North America and Europe. . . . This extremely informative volume spans the full array of qualitative research areas. . . . Highly recommended.’ -- S.D. Clark, ChoiceTable of ContentsContents: PART I: HISTORY AND SCOPE 1. History of Qualitative Research Methods in Marketing Sidney J. Levy PART II: PARADIGMATIC PERSPECTIVES 2. Breaking New Ground: Developing Grounded Theories in Marketing and Consumer Behavior Eileen Fischer and Cele C. Otnes 3. The Semiotic Paradigm on Meaning in the Marketplace David Glen Mick and Laura R. Oswald 4. Rethinking the Critical Imagination Jeff B. Murray and Julie L. Ozanne PART III: RESEARCH CONTEXTS 5. Qualitative Research in Advertising: Twenty Years in Revolution Linda M. Scott 6. Qualitative Historical Research in Marketing Terrence H. Witkowski and D.G. Brian Jones 7. Researching the Cultures of Brands Anders Bengtsson and Jacob Ostberg 8. Researching Brands Ethnographically: An Interpretive Community Approach Steven M. Kates 9. Making Contexts Matter: Selecting Research Contexts for Theoretical Insights Eric Arnould, Linda Price and Risto Moisio PART IV: DATA COLLECTION METHODS 10. Netnography 2.0 Robert V. Kozinets 11. Let’s Pretend: Projective Methods Reconsidered Dennis W. Rook 12. Stories: How they are Used and Produced in Market(ing) Research Gillian C. Hopkinson and Margaret K. Hogg 13.The Extended Case Method in Consumer Research Steven M. Kates 14. Unpacking the Many Faces of Introspective Consciousness: A Metacognitive–Poststructuralist Exercise Stephen J. Gould 15. Mixed Methods in Interpretive Research: An Application to the Study of the Self Concept Shalini Bahl and George R. Milne 16. The Monticello Correction: Consumption in History Linda M. Scott, Jason Chambers and Katherine Sredl 17. Using Video-Elicitation to Research Sensitive Topics: Understanding the Purchase Process Following Natural Disaster Shay Sayre 18. Using Oral History Methods in Consumer Research Richard Elliott and Andrea Davies 19. Focus Groups in Marketing Research Miriam Catterall and Pauline Maclaren 20. Fielding Ethnographic Teams: Strategy, Implementation and Evaluation John F. Sherry PART V: DATA ANALYSIS METHODS 21. Writing Pictures/Taking Fieldnotes: Towards a More Visual and Material Ethnographic Consumer Research Lisa Peñaloza and Julien Cayla 22. Metaphors, Needs and New Product Ideation Jeffrey F. Durgee and Manli Chen 23. Critical Visual Analysis Jonathan E. Schroeder 24. Framing the Research and Avoiding Harm: Representing the Vulnerability of Consumers Stacey Menzel Baker and James W. Gentry PART VI: PRESENTING QUALITATIVE RESEARCH 25. Camcorder Society: Quality Videography in Consumer and Marketing Research Robert V. Kozinets and Russell W. Belk 26. Writing it Up, Writing it Down: Being Reflexive in Accounts of Consumer Behavior Annamma Joy, John F. Sherry, Gabriele Troilo and Jonathan Deschenes 27. Reading Ethnographic Research: Bringing Segments to Life Through Movie Making and Metaphor Diane M. Martin, John W. Schouten and James H. McAlexander 28. Entering Entertainment: Creating Consumer Documentaries for Corporate Clients Patricia L. Sunderland PART VII: APPLICATIONS 29. Capturing Time Cele C. Otnes, Julie A. Ruth, Tina M. Lowrey and Suraj Commuri 30. Consumption Experiences as Escape: An Application of the Zaltman Metaphor Elicitation Technique Robin A. Coulter 31. Romancing the Gene: Making Myth From ‘Hard Science’ Elizabeth C. Hirschman and Donald Panther-Yates 32. Pushing the Boundaries of Ethnography in the Practice of Marketing Research Rita M. Denny 33. Autobiography Stephen Brown 34. The Consumption of Stories Sidney J. Levy 35. Discerning Marketers’ Meanings: Depth Interviews with Sales Executives June Cotte and Geoffrey Kistruck 36. Photo Essays and the Mining of Minutiae in Consumer Research: ’Bout the Time I got to Phoenix Morris B. Holbrook PART VIII: SPECIAL ISSUES 37. The Emergence of Multi-Sited Ethnography in Anthropology and Marketing Karin M. Ekström 38. Doing Research on Sensitive Topics: Studying Covered Turkish Women Güliz Ger and Özlem Sandikci 39. Grasping the Global: Multi-sited Ethnographic Market Studies Dannie Kjeldgaard, Fabien Faurholt Csaba and Güliz Ger 40. In Pursuit of the ‘Inside View’: Training the Research Gaze on Advertising and Market Practitioners Daniel Thomas Cook 41. Research Ethnicity and Consumption Lisa Peñaloza 42. The Etiquette of Qualitative Research Julie A. Ruth and Cele C. Otnes Index
£65.50
Edward Elgar Handbook of Qualitative Research Methods in
Book Synopsis
£230.00
Emerald Publishing Limited Research in Consumer Behavior
Book Synopsis"Research in Consumer Behavior" presents cutting-edge consumer research, whether empirical or conceptual, qualitative or quantitative. The majority of papers in this volume have been selected from the best papers at the 2011 Consumer Culture Theory Conference held in Chicago Illinois in July, 2011. The Conference is the premier event for consumer culture research which tends to be qualitative, ethnographic, and cultural in orientation and draws a variety of scholars from around the world. Many of these scholars are housed in academic marketing department, but they also come from fields of anthropology, sociology, cultural studies, and communications as well as from industry. The papers selected for this volume are those judged to be the best among those selected for the conference from submissions to the conference peer review. This marks the third volume of "Research in Consumer Behavior" that has been able to publish the top "Consumer Culture Theory" papers.Table of ContentsList of Contributors. Introduction. Collaborative Value Co-Creation in Crowd-Sourced Online Communities – Acknowledging and Resolving Competing Commercial and Communal Orientations. If you can't Stand the Heat, get out of the Kitchen: Foodies Resist the Cultural Authority of the Market. Show me the Mascot: Corralling Critters for Pedagogic Purposes. A Typology of Consumption Communities. Food, Love and Meta-Practices: A Study of Everyday Dinner Consumption Among Single Mothers. We Dream as we Live – Consuming. Buying the Girlfriend Experience: An Exploration of the Consumption Experiences of Male Customers of Escorts. The Cultural Role of Stigmatized Youth Groups: The Case of the Partille Johnnys of Sweden. Love and Videogames: Negotiating Relationships with Cultural Ideals and Consumer Practices. Skating Dialectics and Flipping Genealogy. Staring: How Facebook Facilitates the Breaking of Social Norms. The Modern Woman Myth as a means of Cosmopolitan Cultural Capital Accumulation: A Gendered Acculturation Perspective. The Nouveaux Pauvres of Liquid Modernity. Realistically Fake: Self-Reflexive Consciousness, Ironic (Dis)Engagement with Hybrid Reality Television, and their Impact on Consumption. Research in Consumer Behavior. Research in Consumer Behavior. Research in Consumer Behavior. Copyright page.
£96.99
Edward Elgar Publishing Ltd Handbook of the Sharing Economy
Book SynopsisWith the radical growth in the ubiquity of digital platforms, the sharing economy is here to stay. This Handbook explores the nature and direction of the sharing economy, interrogating its key dynamics and evolution over the past decade and critiquing its effect on society. Using an interdisciplinary perspective, this Handbook analyses labour, governance, trust and consumption in the contemporary sharing economy. It questions the apparent contradiction between its components: the moral economy of small-scale communal sharing versus the far-flung reaches of the market economy. Chapters explore ways to resolve this paradox, theorizing hybrid economic forms and considering the replacement of human trust inherent in the sharing economy with a transactional reputation economy. Featuring a variety of both conceptual explorations and empirical investigations in a variety of different cross-cultural contexts, this Handbook illustrates how and, more importantly, why the sharing economy has reshaped marketplaces, and will continue to disrupt them as it develops. Written in an accessible style, this thorough Handbook offers crucial insights for researchers across a variety of disciplines interested in the trajectories of modern consumption, as well as students studying the sharing economy. Practitioners, policy makers and public speakers working in and around the sharing economy will also benefit from this book's unique analysis of trends in consumer economics. Contributors include: A. Arvidsson, G. Avram, F. Bardhi, H. Bartling, M. Baz Radwan, R. Belk, H.H. Chang, A. Chattopadhyay, R. Corten, D. Dalli, A. DeCrop, N. Drozdova, G. Eckhardt, T. Eriksson, E. Fischer, F. Fortezza, A. Gandini, A. Gessinger, A. Graul, A. Gruen, A.J. Hawley, I. Kleppe, S. Kurtmollaiev, M. Laamanen, C. Laurell, C.X. Li, A. Light, R.J. Lutz, J. Mallargé, K. Mikolajewska-Zaj c, L. Mimoun, M. Möhlmann, O. Mont, J. Morales, A. Mukherjee, C. Oberg, L.K. Ozanne, E. Papaoikonomou, G. Patsiaouras, C. Pitt, K. Plangger, M. Rocas-Royo, A. Ryan, C. Sandstrom, M. Saren, K. Strzyczkowski, W. Suetzl, T. Teubner, C. Valor, P. van den Bussche, G. von Richthofen, Y. Voytenko Palgen, S. Wahlen, T. Widlok, P. Zidda, L. Zvolska Trade Review'This Handbook offers wide-ranging investigations and essays into the sharing economy. It takes the reader through a deep and critical look at this new way of organizing markets and society. While exposing the promise, practices, and paradoxes of these systems, the authors succeed in inspiring us to think how these platforms are changing how we consume, sell, and think about and care for the world. It offers fresh insights that I expect to influence my research and teaching in important ways for a long time.' --Christine Moorman, Duke University, US and Editor in Chief, Journal of Marketing'The sharing economy is fundamentally altering firms and markets, yet key questions about the future of the economy and society remain unanswered. Belk, Eckhardt and Bardhi provide a sweeping view of emerging thinking, spanning topics from blockchain and big data to rhetoric and risk. A must-read for any serious scholar.' --Arun Sundararajan, New York University, US and author of The Sharing Economy: The End of Employment and the Rise of Crowd-Based Capitalism'This is a must-read collection for anyone seeking a deeper appreciation of the sharing economy and why and how it works. Twenty-eight chapters explore the paradoxes between the moral economy of ''sharing'' the market economy of ''commerce,'' and the reputation economy on which everything is based. If you want a greater sense of the benefits and dilemmas of the sharing economy read this book.' --Susan Fournier, Boston University, USTable of ContentsContents: The paradox of the sharing economy, Introductory chapter Russell Belk, Giana Eckhardt and Fleura Bardhi The Nature of Sharing and the Sharing Economy 1. Situating the Sharing Economy: Between Markets, Commons and Capital Adam Arvidsson 2. Sharing as an Alternative Economy Activity Thomas Widlok 3. The who and what of sharing: A phenomenological view Wolfgang Suetzl 4. The Sharing Economy and Lifestyle Movements Mikko Laamanen and Stefan Wahlen Ownership, Access, and Collaborative Modalities 5. To Own or to Access: An Exploration of Sharing and Access Practices by Arab Millennials Maha Baz Radwan, Georgios Patsiaouras and Michael Saren 6 Object History Value in the Sharing Economy Claris X. Li and Richard J. Lutz 7. Guest, friend or colleague? Unpacking relationship norms in collaborative workplaces Adèle Gruen and Laetitia Mimoun 8. Designing the Economics of the Sharing Economy: Towards Sustainable Management Ann Light Exchange Practices in the Sharing Economy 9. The New Face of Bartering in Collaborative Networks: The Case of Italy’s Most Popular Bartering Website Daniele Dalli and Fulvio Fortezza 10. Sharing Economy to the Rescue? The Case of Timebanking Carmen Valor and Elani Papaoikonomou 11. Crowdfunding: Sharing the Entrepreneurial Journey Anirban Mukherjee, Hannah H. Chang, and Amitava Chattopadhyay 12. Crowdfunding the development of new products and services Natalia Drozdova, Seidali Kurtmollaiev and Ingeborg Kleppe Hybridity, Institutional Logics and Institutional Theory 13. Tracking the institutional logics of the sharing economy Andrea Gessinger, Christopher Laurell, Christina Oberg and Christian Sandstrom 14. Airbnb and Hybridized Logics of Commerce and Hospitality Georg von Richthofen and Eileen Fischer 15. The Hybrid Nature on Online Facilitated Offline Sharing Konstanty Strzyczkowski 16. Decentralization as a new framework for the sharing economy Marc Rocas-Royo Legal, Regulatory, and Public Policy Considerations 17. Urban Mobilities and Local Regulation: Transportation Challenges and Promise of the Sharing Economy Hugh Bartling 18. Should Europe Regulate Labour Platforms in the Sharing Economy? Adrian J. Hawley 19. Creating value to mitigate disaster harm: How the sharing economy can support consumers and policy makers Lucie K. Ozanne 20. How Sharing Economy Organizations and City Governments Engage in Institutional Work and How This Shapes Sustainability Oksana Mont, Yulia Voytenko Palgen, and Lucie Zvolska Trust, Satisfaction, and Reputation in the sharing economy 21. Social Dilemmas in the Sharing Economy Rense Corten 22. Leveraging trust on sharing economy platforms: Reputation systems, blockchain technology and cryptocurrencies Mareike Möhlmann, Timm Teubner, and Antje Graul 23. Revisiting Satisfaction with Collaborative Exchanges in the Sharing Economy Jérôme Mallargé, Alain DeCrop, and Pietro, Zidda 24. Customer goodwill: How perceived competence and rapport influence eWOM’s diagnosticity of Peer-to-Peer and Professional Access-Based Services Christine Pitt, Theresa Eriksson, and Kirk Plangger Critical Perspectives on the Sharing Economy 25. Constructing the Collaborative Consumer: The Role of Digital Platforms Annmarie Ryan and Gabriela Avram 26. Performing (in) the community: Accounting, biopower and the sharing economy Penelope van den Bussche and Jeremy Morales 27. The Rhetoric of Sharing: Managerial Literature on the Sharing Economy Karolina Mikołajewska-Zając 28. Reputation: the ‘fictitious commodity’ of the sharing economy? Alessandro Gandini Index
£39.85
Emerald Publishing Limited Consumer Culture Theory
The chapters in this volume are selected from the best papers presented at the 10th Annual Consumer Culture Theory Conference held at the University of Arkansas, USA in June 2015. The diverse interpretive research and theory represented in this volume provides the reader with intellectually stimulating opportunities to examine the intersections between a variety of topics that represent the cutting edge in consumer research. These studies draw on an array of qualitative methodologies and the substantive topics represent crucial issues for our times.
£75.74
Edward Elgar Publishing Ltd Handbook of the Sharing Economy
Book SynopsisWith the radical growth in the ubiquity of digital platforms, the sharing economy is here to stay. This Handbook explores the nature and direction of the sharing economy, interrogating its key dynamics and evolution over the past decade and critiquing its effect on society. Using an interdisciplinary perspective, this Handbook analyses labour, governance, trust and consumption in the contemporary sharing economy. It questions the apparent contradiction between its components: the moral economy of small-scale communal sharing versus the far-flung reaches of the market economy. Chapters explore ways to resolve this paradox, theorizing hybrid economic forms and considering the replacement of human trust inherent in the sharing economy with a transactional reputation economy. Featuring a variety of both conceptual explorations and empirical investigations in a variety of different cross-cultural contexts, this Handbook illustrates how and, more importantly, why the sharing economy has reshaped marketplaces, and will continue to disrupt them as it develops. Written in an accessible style, this thorough Handbook offers crucial insights for researchers across a variety of disciplines interested in the trajectories of modern consumption, as well as students studying the sharing economy. Practitioners, policy makers and public speakers working in and around the sharing economy will also benefit from this book's unique analysis of trends in consumer economics. Contributors include: A. Arvidsson, G. Avram, F. Bardhi, H. Bartling, M. Baz Radwan, R. Belk, H.H. Chang, A. Chattopadhyay, R. Corten, D. Dalli, A. DeCrop, N. Drozdova, G. Eckhardt, T. Eriksson, E. Fischer, F. Fortezza, A. Gandini, A. Gessinger, A. Graul, A. Gruen, A.J. Hawley, I. Kleppe, S. Kurtmollaiev, M. Laamanen, C. Laurell, C.X. Li, A. Light, R.J. Lutz, J. Mallargé, K. Mikolajewska-Zaj c, L. Mimoun, M. Möhlmann, O. Mont, J. Morales, A. Mukherjee, C. Oberg, L.K. Ozanne, E. Papaoikonomou, G. Patsiaouras, C. Pitt, K. Plangger, M. Rocas-Royo, A. Ryan, C. Sandstrom, M. Saren, K. Strzyczkowski, W. Suetzl, T. Teubner, C. Valor, P. van den Bussche, G. von Richthofen, Y. Voytenko Palgen, S. Wahlen, T. Widlok, P. Zidda, L. Zvolska Trade Review'This Handbook offers wide-ranging investigations and essays into the sharing economy. It takes the reader through a deep and critical look at this new way of organizing markets and society. While exposing the promise, practices, and paradoxes of these systems, the authors succeed in inspiring us to think how these platforms are changing how we consume, sell, and think about and care for the world. It offers fresh insights that I expect to influence my research and teaching in important ways for a long time.' --Christine Moorman, Duke University, US and Editor in Chief, Journal of Marketing'The sharing economy is fundamentally altering firms and markets, yet key questions about the future of the economy and society remain unanswered. Belk, Eckhardt and Bardhi provide a sweeping view of emerging thinking, spanning topics from blockchain and big data to rhetoric and risk. A must-read for any serious scholar.' --Arun Sundararajan, New York University, US and author of The Sharing Economy: The End of Employment and the Rise of Crowd-Based Capitalism'This is a must-read collection for anyone seeking a deeper appreciation of the sharing economy and why and how it works. Twenty-eight chapters explore the paradoxes between the moral economy of ''sharing'' the market economy of ''commerce,'' and the reputation economy on which everything is based. If you want a greater sense of the benefits and dilemmas of the sharing economy read this book.' --Susan Fournier, Boston University, USTable of ContentsContents: The paradox of the sharing economy, Introductory chapter Russell Belk, Giana Eckhardt and Fleura Bardhi The Nature of Sharing and the Sharing Economy 1. Situating the Sharing Economy: Between Markets, Commons and Capital Adam Arvidsson 2. Sharing as an Alternative Economy Activity Thomas Widlok 3. The who and what of sharing: A phenomenological view Wolfgang Suetzl 4. The Sharing Economy and Lifestyle Movements Mikko Laamanen and Stefan Wahlen Ownership, Access, and Collaborative Modalities 5. To Own or to Access: An Exploration of Sharing and Access Practices by Arab Millennials Maha Baz Radwan, Georgios Patsiaouras and Michael Saren 6 Object History Value in the Sharing Economy Claris X. Li and Richard J. Lutz 7. Guest, friend or colleague? Unpacking relationship norms in collaborative workplaces Adèle Gruen and Laetitia Mimoun 8. Designing the Economics of the Sharing Economy: Towards Sustainable Management Ann Light Exchange Practices in the Sharing Economy 9. The New Face of Bartering in Collaborative Networks: The Case of Italy’s Most Popular Bartering Website Daniele Dalli and Fulvio Fortezza 10. Sharing Economy to the Rescue? The Case of Timebanking Carmen Valor and Elani Papaoikonomou 11. Crowdfunding: Sharing the Entrepreneurial Journey Anirban Mukherjee, Hannah H. Chang, and Amitava Chattopadhyay 12. Crowdfunding the development of new products and services Natalia Drozdova, Seidali Kurtmollaiev and Ingeborg Kleppe Hybridity, Institutional Logics and Institutional Theory 13. Tracking the institutional logics of the sharing economy Andrea Gessinger, Christopher Laurell, Christina Oberg and Christian Sandstrom 14. Airbnb and Hybridized Logics of Commerce and Hospitality Georg von Richthofen and Eileen Fischer 15. The Hybrid Nature on Online Facilitated Offline Sharing Konstanty Strzyczkowski 16. Decentralization as a new framework for the sharing economy Marc Rocas-Royo Legal, Regulatory, and Public Policy Considerations 17. Urban Mobilities and Local Regulation: Transportation Challenges and Promise of the Sharing Economy Hugh Bartling 18. Should Europe Regulate Labour Platforms in the Sharing Economy? Adrian J. Hawley 19. Creating value to mitigate disaster harm: How the sharing economy can support consumers and policy makers Lucie K. Ozanne 20. How Sharing Economy Organizations and City Governments Engage in Institutional Work and How This Shapes Sustainability Oksana Mont, Yulia Voytenko Palgen, and Lucie Zvolska Trust, Satisfaction, and Reputation in the sharing economy 21. Social Dilemmas in the Sharing Economy Rense Corten 22. Leveraging trust on sharing economy platforms: Reputation systems, blockchain technology and cryptocurrencies Mareike Möhlmann, Timm Teubner, and Antje Graul 23. Revisiting Satisfaction with Collaborative Exchanges in the Sharing Economy Jérôme Mallargé, Alain DeCrop, and Pietro, Zidda 24. Customer goodwill: How perceived competence and rapport influence eWOM’s diagnosticity of Peer-to-Peer and Professional Access-Based Services Christine Pitt, Theresa Eriksson, and Kirk Plangger Critical Perspectives on the Sharing Economy 25. Constructing the Collaborative Consumer: The Role of Digital Platforms Annmarie Ryan and Gabriela Avram 26. Performing (in) the community: Accounting, biopower and the sharing economy Penelope van den Bussche and Jeremy Morales 27. The Rhetoric of Sharing: Managerial Literature on the Sharing Economy Karolina Mikołajewska-Zając 28. Reputation: the ‘fictitious commodity’ of the sharing economy? Alessandro Gandini Index
£184.00
Emerald Publishing Limited Research in Consumer Behavior 12
Book SynopsisPresents consumer research across both positivist and interpretivist methods. This title deals with such topics as: organic food consumption, luxury goods consumption by Chinese consumers, country of manufacture effects on product quality perceptions, and the nature and effects of cool consumption.Table of ContentsList of Contributors. Introduction. Consumer attitudes toward organic foods: An exploration of U.S. market segments. Shopping matters: Taiwanese young tourists’ consumer culture in England. Cue congruency and product involvement effects on generation y attitudes. Country-of-manufacture labeling effect on product quality evaluations: A model incorporating consumers’ attention. Socialization of adult and young consumers into materialism: The roles of media and church in Peru. Motivation for luxury consumption: Evidence from a metropolitan city in China. Consuming cool: Behind the unemotional mask. The strategic use of brand biographies. Authentic Brand Narratives: Co-Constructed Mediterraneaness for l’Occitane Brand. Consuming authentic neighborhood: An autoethnography of experiencing a neighborhood's new beginnings and origins within its servicescapes. Better understanding construction of the self in daily contingencies: an investigation of the materiality of consumption experiences in online discussion forums. “Pixelize me!”: Digital storytelling and the creation of archetypal myths through explicit and implicit self-brand association in fashion and luxury blogs. Research in Consumer Behavior. Research in Consumer Behavior. Copyright page.
£98.99
Emerald Publishing Limited Qualitative Consumer Research
Book SynopsisIn spite of, and because of, the attention recently paid to “big data” and the huge amount quantitative data available from online and point of sale transactions, qualitative and conceptual research is in greater demand than ever. Rather than the correlational and superficial view provided from the overflow of numerical data, qualitative and conceptual data help to make sense of what is really going on among consumers. Numerical approaches are a useful first cut at detecting changes in market patterns, but they fail to help understand the underlying and deeper meanings of these data among individual consumers, families, and consumption communities. By gathering data from observation (first hand and automated), depth interviews, projective measures, netnography, videography, qualitative marketing and consumer research help put flesh on the bones of often sterile quantitative data. This volume provides a good illustration of the sorts of insights that qualitative and conceptual analysis can provide. Using some of the latest qualitative research tools, this volume highlights insights about consumption ranging from how consumers process advertising messages, how skiers consume a ski resort, and how small retailers can combat the practice of “showrooming” by consumers comparing online prices with mobile devices to the nature of consumer “presence, rethinking the meanings of prices, and buying counterfeit luxuries with friends. These and other practices provide eye-opening insights of their own. But they also spark the imagination by demonstrating what qualitative research can do and why it is an increasingly popular set of techniques.Trade ReviewFocusing on qualitative and conceptual consumer research, business scholars present an eclectic mix of methodological concerns and substantive issues. Among their topics are exploring the country of origin effect: a qualitative analysis of Turkish consumption practices, the influence of bad credit on consumers' identities, the subalterns approach to chain supermarketization: modern grocery retailers versus independent small grocers, alleviating survivor loneliness: the value of expressive gift systems in peer-to-peer online patient survivor networks, and convenience orientation in the 21st century: qualitative insights from interviews with consumers and marketing professionals. -- Annotation ©2017 * (protoview.com) *Table of Contents1. A New Bridge from Text to Mind: Cognitive Literary Approaches to Advertising 2. Exploring the Country of Origin Effect: A Qualitative Analysis of Turkish Consumption Practices 3. The Influence of Bad Credit on Consumers’ Identities 4. Showrooming and the Small Retailer 5. Subalterns Approach to Chain Supermarketization: Modern Grocery Retailers vs Independent Small Grocers 6. Customer Experience Research with Mobile Ethnography: A Case Study of the Alpine Destination Serfaus-Fiss-Ladis 7. Alleviating Survivor Loneliness: The Value of Expressive Gift Systems in Peer-To-Peer Online Patient Survivor Networks 8. Price: Meanings and Significance 9. Convenience Orientation in the 21st Century: Qualitative Insights from Interviews with Consumers and Marketing Professionals 10. Being Present: Toward a Better Understanding of Customer Experiences 11. Purse Parties: A Phenomenology of In-Home Counterfeit Luxury Events
£90.99
Emerald Publishing Limited Consumer Culture Theory
Book SynopsisThe twentieth volume of Research in Consumer Behavior presents twelve chapters, selected from the best papers submitted at the 13th annual Consumer Culture Theory Conference held in Denmark in June 2018. Aligned with the conference's thematic emphasis on storytelling, the contributors' research stories open the eyes and minds of readers to thought-provoking ideas, theories, and contexts. This book will allow researchers and graduate students working in the area of consumer research and marketing to explore three narrative lines that were prevalent during the conference: 'Objects and their doings', 'Glocalization', and 'Constituting Markets'. The volume concludes with an awarded paper by Brown, who takes a critical look at the quality of storytelling in the CCT tradition and helps us learn from the great storytellers of the past.Trade ReviewSelected from papers submitted to the 13th annual Consumer Culture Theory conference in Odense, Denmark, in June and July 2018, the 12 chapters in this volume address aspects of consumer culture theory. Researchers from Europe, Canada, Tunisia, and Brazil focus on object agency and materiality, including love-lock pilgrimages, erotic products, interior objects and companion animals and their agency in the home, and curatorial consumption in the context of vintage outlets; glocalization, including the meaning of "cool" in Tunisia, middle-class Hindu second-generation British Indian women's use of various cultural resources for ethnic identification, and delegitimation practices of illicit alcohol in Kenya; markets, in terms of market-research test towns, the marketization of elderly care, patriotism in Russian fashion design, and practices underpinning the production of field-specific cultural capital at festivals; and the quality of storytelling in the consumer culture theory tradition. -- Annotation ©2019 * (protoview.com) *Table of ContentsIntroduction (Kjeldgaard, Bajde, Belk) Part I: Objects and their doings Chapter 1 - Love and Locks: consumers making pilgrimages and performing love rituals (Borraz) Chapter 2 - The Life and Death of Anthony Barbie: A Consumer Culture Tale of Lovers, Butlers and Crashers (Walther) Chapter 3 - "When your dog matches your decor": Object agency of living and non-living entities in home assemblage (Syrjälä and Norrgrann) Chapter 4 - "I'm only a Guardian of these Objects": Vintage traders, Curatorial consumption and the meaning(s) of objects (Abdelrahman et al.) Part II: Glocalization Chapter 5 - Story of Cool: Journey from the West to Emerging Arab countries (Zounaoui and Smaoui) Chapter 6 - Ethnic Identification: Capital and Distinction among Second-Generation British Indians (Pradhan, Cocker and Hogg) Chapter 7 - Cognitive polyphasia, cultural legitimacy and behavior change: The case of the illicit alcohol market in Kenya (Mwangi, Cocker and Piacentini) Part III: Constituting Markets Chapter 8 - Magic Towns: Creating the Consumer Fetish In Market Research Test Sites (Schwarzkopf) Chapter 9 - Humanizing Market Relationships: The DIY Extended Family (Ottlewski et al.) Chapter 10 - Patriotism as Creative (Counter-)Conduct of Russian Fashion Designers (Gurova) Chapter 11 - Culinary communication practices: the role of retail spaces in producing field-specific cultural capital (Galalae, Emontspool and Omidvar) Part IV: Quoth the Raven Chapter 12 - Duck, it's a Raven!: Writing Stirring Stories with Andersen's Sinister Shadow (Brown)
£74.99
Emerald Publishing Limited Consumer Culture Theory
Book SynopsisThe chapters in this volume have been selected from the best papers presented at the 9th Annual Consumer Culture Theory Conference held at the home of Aalto University in Finland in June 2014. The theme of the conference was Mapping Consumer Culture. The diverse interpretive research and theory represented in this volume provides the reader with intellectually stimulating opportunities to examine the intersections between a variety of theories and methods that represent the cutting edge in consumer research. These studies draw on an array of qualitative methodologies including ethnography, netnography, narrative and visual analysis, phenomenology, and semiotics. The substantive topics represent crucial issues for our times including understanding and navigating cultural diversity and cultural perspectives on co-creating market value.Table of ContentsExploring Fantasy in Consumer Experiences. Narcissism and the Consuming Self: An Exploration of Consumer Identity Projects and Narcissistic Tendencies. Revisiting (not so) Commonplace Ideas about the Body: Topia, Utopia and Heterotopia in the World of Tattooing. Situating Men within Local Terrain: A Sociological Perspective on Consumption Practices. Considering the Human Properties of the Non-Humans: An Analysis of Pragmatogony in Dispossession Stories. Hold the Line! Exploring the Brand Community Coping Process. Consuming Austerity: Visual Representations. Money Talks: Reproducing Deprivation and Empowerment in Poverty through Discursive Practices. Mapping the Real and the False: Globalization and the Brand in Contemporary China. Adapting Ethnography: An Example of Emerging Relationships, Building Trust, and Exploring Complex Consumer Landscapes. Online Reception Analysis: Big Data in Qualitative Marketing Research. Nordic Consumer Culture: Context and Concept. The Branded and Gendered Brazilian Body: Material and Symbolic Constructions in an Overlooked Context. Petals on a Wet, Black Brand: The Place of Poetry in Consumer Culture Theory. Copyright page. Consumer Culture Theory. Introduction. North and South: Special Sessions on Regional Perspectives. Research in Consumer Behavior. Consumer Culture Theory. List of Contributors.
£106.99
Emerald Publishing Limited Research in Consumer Behavior
Book SynopsisThis volume presents selected papers from the 7th Annual Consumer Culture Theory Conference held at Oxford University in August, 2012. The 18 papers in the volume together capture the latest research within this qualitative paradigm of consumer studies. Topics addressed cover a wide gamut including immigrant consumption experiences, gift-giving, sharing, transgressive gender roles, attachments to special possessions in online games and real life, the homeless consumer experience, disposition of possessions, privacy, metaphor analysis, sustainable consumption, alcohol consumption, cosmetics usage, and the negative consequences of sponsoring children in the less affluent world.Table of ContentsList of Contributors. Consumer Culture Theory: The Seven Year Itch. Broader, Closer, Sweeter: First CCT Presidential Address. Ideological Outcomes of Marketing Practices: A Critical Historical Analysis of Child Sponsorship Programs. Gifts and Gifting in Online Communities. When Online Recycling Enables Givers to Escape the Tensions of the Gift Economy. Traversing the Matriarch's Domain: How Young Men Negotiate the Feminized Space of Fashion Consumption and Self-Presentation. The Unspoken Truth: A Phenomenological Study of Changes in Women's Sense of Self and the Intimate Relationship with Cosmetics Consumption. Sharing the Meal: Food Consumption and Family Identity. ‘Your Life When You’ve Got Everything is Different’: Forced Transformations and Consumption Practices. Attachment to Digital Virtual Possessions in Videogames. “Doing Privacy”: Consumers Search for Sovereignty through Privacy Management Practices. A Closer Glance at the Notion of Boundaries in Acculturation Studies: Typologies, Intergenerational Divergences, and Consumer Agency. Cultural Reflexivity and the Nostalgia for Glocal Consumer Culture: Insights from a Multicultural Multiple Migration Context. Homecoming Tendencies: The Art of Preserving One's Existence in Places of Origin. Consumover Citizens and Sustainability Discourse: Practicing Consumer Agency through Moving with Commodities. Different Ways of Saying Goodbye: Outlining Three Types of Abandonment of a Product Category. Myth Busting: Living in Harmony with Nature is Less Harmonic than it Seems. Proximal and Contagious Indexicality: Unpacking the Meanings of Celebrity-Owned Objects. The Dirty Pint: Consumption Objects in Young People's Extreme Alcohol Consumption and Enactment of Self. World's Largest Metaphor Hits Iceberg: Travelling in Trope on Titanic. Research in Consumer Behavior. Research in Consumer Behavior. Research in Consumer Behavior. Copyright page.
£106.99
Emerald Publishing Limited Consumption in Marketizing Economies
Book SynopsisThis volume focuses very sharply on emerging economies, specifically on Croatia, Poland, Romania, India, China and Vietnam. Consumer-purchase behaviour is examined in terms of radical social change and complete transformation, and specific attitudes of female consumers are examined.Table of ContentsIntroduction to consumption in marketizing economies, Clifford J. SChultz II et al; Yugoslav disintegration, war and consumption in Croatia, Anthony Pecotich et al; Polish society in transformation - the impact of marketization on business consumption and education, Brian Lofman; changing appearances in Romania, Adam M. Drazin; state-concern and consumer purchase behaviour in Romania - from the legacies of prescribed consumption to the fantasies of desired acquisitions, Dana-Nicolets Lascu et al; problems of marketization in Romania and Turkey, Russell W. Belk and Guliz Ger; attitudes and views of female consumers in the Central and East European economies in transition, Carla C.J.M. Millar; India as an emerging consumer society - a critical perspective, Alladi Venktesh and Suguna Swamy; changes in marketing activity and consumption in the Socialist Republic of Vietnam, Clifford J. Schulz II et al; the culture-ideology of consumerism in urban China - some findings from a survey in Shanghai, Leslie Sklair.
£83.99
Emerald Publishing Limited Consumer Culture Theory
Book SynopsisThe chapters in this volume are selected from the best papers presented at the 11th Annual Consumer Culture Theory Conference held in Lille, France in July 2016. The diverse interpretive research and theory represented in this volume provides the reader with intellectually stimulating opportunities to examine the intersections between a variety of topics that represent the cutting edge in consumer research. These studies draw on an array of qualitative methodologies and the substantive topics represent crucial issues for our times.Trade ReviewDrawn from the 11th Annual Consumer Culture Theory Conference, held in Lille, France, in July 2016, the 12 papers in this volume present research in consumer culture theory. Business, marketing, and management scholars from around the world discuss the application of French theory or revolutionary values to the shift from consumers to cultural intermediaries in the emerging Chinese fine wine market, the consumption phenomenon of home exchange, girls and gender inequality in gaming, the object agency of horses and horsemeat, and housing for help; issues related to consumer activism and sustainability, including refugee helpers, the role of subcultural activism in mainstream markets, public brand auditing in online networks, fandoms, and marketing and the existentialization of sustainability; and the digital revolution in terms of curatorial practices of consumers as collectors on YouTube and capturing and analyzing social media data like Instagram selfies. -- Annotation ©2017 * (protoview.com) *Table of ContentsConsumer Culture Theory: Vive La Révolution Presidential address PART I: THE FRENCH REVOLUTION: LIBERTÉ, FRATERNITÉ, EGALITÉ Shifting The Focus From Consumers To Cultural Intermediaries: An Example From The Emerging Chinese Fine Wine Market - Jennifer Smith Maguire and Dunfu Zhang Stepping Into Strangers' Homes: Exploring The Consumption Phenomenon Of Home Exchange - Andrea Tonner, Kathy Hamilton and Paul Hewer Gamer Girls: Navigating A Subculture Of Gender Inequality - Robert L. Harrison, Jenna Drenten and Nicholas Pendarvis Object Agency Of A Living/Non-Living Animal Entity: The Case Of Horse/Horsemeat - Henna Syrjälä, Minna-Maarit Jaskari and Hanna Leipämaa-Leskinen Cultural Challenges Of Social-Economic Innovation: The Case Of “Housing For Help” - Domen Bajde and Lydia Ottlewski PART II: REVOLUTIONIZING THE MARKET: CONSUMER ACTIVISM AND SUSTAINABILITY Creating A Hyper-Place: How Refugee Helpers Create A Place For Their Values - Johanna F. Gollnhofer The Role Of Subcultural Activism In The Reshaping Of Mainstream Markets: From Positive To Negative Associations - Benjamin Rosenthal and Flavia Cardoso Public Brand Auditing: A Pathway To Brand Accountability - Sabrina Gabl, Verena E. Wieser and Andrea Hemetsberger Beyond The Market: The Societal Influence Of Fandoms - Gregorio Fuschillo Dying To Consume: Marketing And The Existentialization Of Sustainability - Thomas Derek Robinson and Jessica Andrea Chelekis PART III: THE DIGITAL REVOLUTION Materials Matter: An Exploration Of The Curatorial Practices Of Consumers As Collectors - Daiane Scaraboto, Marcia Christina Ferreira and Emily Chung Capturing And Analyzing Social Media Composite Content: The Instagram Selfie - Toni Eagar and Stephen Dann
£95.99
Emerald Publishing Limited Consumer Culture Theory
Book SynopsisThe chapters in this volume have been selected from the best papers presented at the 8th Annual Consumer Culture Theory Conference held at the home of University of Arizona in Tucson, AZ in June 2013. The theme of the conference was Building Community Across Borders. The diverse interpretive research and theory represented in this volume provides the reader with intellectually stimulating opportunities to examine the intersections between a variety of theories and methods that represent the cutting edge in consumer research. These studies draw on an array of qualitative methodologies including ethnography, netnography, narrative and visual analysis, phenomenology, and semiotics. The substantive topics represent crucial issues for our times including understanding and navigating cultural diversity and cultural perspectives on co-creating market value.Table of ContentsThe Visual Politics of U.S. Gun Culture. The U.S. Gun Culture Seen Through the Lens of Consumer Culture Theory: Self-Sufficiency, Safety, and Privacy. Negotiating Cultural Ambiguity: A Phenomenological Study of Multiracial Identity and Consumption. Navigating the Diversity Within. Consuming in the Thresholds: Stepping Outside Socialization Theory to Understand the Contemporary Child Consumer. The Role of Market-Mediated Milestones in Negotiating Adolescent Identity Tensions. The Flickering Consumer: New Materialities and Consumer Research. Weddings as Waste. Earmarking Money and Consumption. What is Mine is not Yours: Further Insight on what Access-Based Consumption says about Consumers. (Micro)Financing to Give: Kiva as a Gift-Market Hybrid. Bringing the Body Back into the Study of Time in Consumer Research. Dancing around Anti Consumption Social Marketing – A Theoretical Approach. The Co-Creation of Value-in-Cultural-Context. Loyalty in a Cultural Perspective: Insights from French Music Festivals. Behind the Revealed Brand: Exploring the Brand Backstory Experience. Control and Power in Online Consumer Tribes: The Role of Confessions. Consumer Knowledge and External Pre-Purchase Information Search: A Meta-Analysis of the Evidence. List of Contributors. Consumer Culture Theory: Building Community Across Borders. Consumer Culture Theory. Research in Consumer Behavior. Consumer Culture Theory. Copyright page.
£106.99
