Description
Book SynopsisThe essential guide to protecting and managing the professional reputation of both yourself and your organizationIn the volatile landscape of social media and viral news, professional reputations can be wrecked within a matter of hours. Passivity in the face of public criticism is often perceived as conceding guilt, while an ill-judged response can just make things worse. But few senior business leaders, entrepreneurs, public figure, talent managers, in-house lawyers and even PR professionals are aware of the full array of strategies available that can both prevent and mitigate PR crises. In
Reputation Matters, Jonathan Coad draws upon his decades of expertise (both as one of the country's leading PR lawyers and as a highly regarded editorial lawyer) to provide this essential guide to protecting and managing both your professional reputation and that of your organization. With the blurred lines between traditional and social media and the growing predominance of misinfo
Table of Contents1. Introduction 2. Why Reputation Matters 3. Key Regulations and Laws 4. How the Media Operates 5. Avoiding a Media Crisis 6. Preparing for a Media Crisis 7. What to Do if a Media Crisis Looms 8. Dealing with a Media Crisis if it Breaks 9. Litigation PR 10. Looking to the Future 11. Conclusion Appendices Index
