Description
Book SynopsisRob Brown graduated from York University and spent a year in radio before joining Staniforth as a PR account executive. He set up his own media PR business in the 90s, working with Granada Television, Channel Four and Endemol. He later joined McCann Erickson as PR Director with clients as diverse as Durex, Aldi, Peugeot and the NHS. In 2008 Rob returned to Staniforth, now part of the TBWA group, as its UK Managing Director.
Trade Review'A thoroughly readable and practical source of information for anyone who wishes to dip their toe into the ever-expanding ocean of online PR.' Communication Director 'Public Relations and the Social Web provides an overview of the social web landscape and how it's changing the functionality and role of the traditional PR role.' Managing Growth 'A very readable introduction to public relations in the internet age.' Behind the Spin blog
Table of Contents
- Chapter - 01: Something has happened to communications;
- Chapter - 02: The implications for communicators;
- Chapter - 03: The lunatics have taken over the asylum;
- Chapter - 04: The new channels;
- Chapter - 05: Digital PR and search engine optimization;
- Chapter - 06: The power of the new media;
- Chapter - 07: The new ethics;
- Chapter - 08: The blurring of channels;
- Chapter - 09: The battle for influence at the digital frontier;
- Chapter - 10: Horses and courses;
- Chapter - 11: Digital PR architecture;
- Chapter - 12: Tools of the trade;
- Chapter - 13: Evaluation and measurement;
- Chapter - 14: Dodging bear traps;
- Chapter - 15: The major players;
- Chapter - 16: The next big thing
