Description
Book SynopsisNigel Clark is a non-executive director of the Professional Services Marketing Group. He is also the editor and lead author of the
Professional Services Marketing Handbook, published by Kogan Page.
Ben Kent is the founder-director of insight-led consultancy Meridian West. Ben advises leading professional and financial services firms and provides strategic research, consultancy and training.
Alastair Beddow is a director at Meridian West, working with firms of all sizes to develop engaging, differentiated and successful client leading strategies.
Adrian Furner is Managing Director of Kommercialize, a practitioner-led advisory firm focused on commercial excellence.
Trade Review"This eminently practical handbook guides successful professionals
on how to build the additional personal competencies they need to stand out as effective leaders. Through a robust interview process with industry leaders, as well as their many years of collective consulting experiences, the authors present a series of thoughtful frameworks and a synthesis of well-constructed leadership lessons. It all amounts to a really useful companion for those who have committed themselves to making the challenging personal transitions ahead - tomorrow's leaders!" * David Bowerin, former Head of Strategic Marketing at Citigroup *
"
The Professional Services Leadership Handbook is an excellent tool for future and experienced leaders operating in a dynamic, and ever changing business-to-business environment, where differentiation is a critical success factor, and where leaders often misunderstand how to lead. This is a must read handbook." * Michelle Jones, Chief Communications and Investor Relations Officer, CH2M *
"The authors successfully distinguish the difference between delivering projects and leading professional services firms...This book helps to guide anyone in the industry from project / delivery management to leading teams and businesses to optimise performance." * Marc Barone, AECOM Sector Leader, Water EMIA *
"At last a professional services leadership guide that's based on well researched and real experiences, I would recommend this is read by anyone who seriously wants to gain an extra edge." * Dennis Markey, FRICS *
"An essential read if you are either a leader or an adviser to the top team of a professional services firm." * Gail Jaffa, Managing Partner, PSMG *
"The
Professional Services Leadership Handbook is really interesting, hugely practical and a thoroughly good read. Professionals entering the unfamiliar world of leadership will find clear, readable and entertaining advice, peppered with insights from firm leaders. The "how to" approach to knotty issues such as strategy, profitability and client focus is particularly helpful, as is the focus on you as a leader and how you can develop the right skills and mind-set. If you are a leader, or you want to be one, keep this book close, as it will be an invaluable companion. I wish it had been written twenty years ago!" * Nick Holt, Partner at SR Search and former Managing Partner, KLegal *
Table of Contents
- Section - ONE: Business Leadership;
- Chapter - 01: Vision – How to Create and Implement a Robust Strategic Plan;
- Chapter - 02: Innovation – How to Reap the Benefits of Innovation in your Firm;
- Chapter - 03: Performance – How to Improve the Profitability of Client Engagements;
- Section - TWO: Client Leadership;
- Chapter - 04: Understanding – How to Stay Attuned to the Changing Needs of your Clients and Markets;
- Chapter - 05: Connecting – How to Foster a Client-Focused Culture in your Firm;
- Chapter - 06: Sales – How to Improve your Firm’s Client Development Success;
- Section - THREE: People Leadership;
- Chapter - 07: "Future-Fit" – How to Foster a Commercial Mind-Set in your Firm;
- Chapter - 08: Motivate and Collaborate – How to Create High-Performing Teams;
- Chapter - 09: Performance – How to Establish a Culture of Continuous Improvement;
- Section - FOUR: Self Leadership;
- Chapter - 10: Forward Reflection – How to Assess your Leadership Potential;
- Chapter - 11: Capability – How to Develop the Skills, Competencies and Experiences to be a Successful Leader;
- Chapter - 12: Balance – How to Succeed as a Leader without Burning Out
