Description

Master the key marketing challenges and see how you can develop meaningful connections with your customers.

Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today's fast-changing, increasingly digital and social marketplace.

Ideal for students who study marketing courses, this textbook offers a comprehensive overview of the fundamental principles of marketing within an innovative customer-value framework, providing you with the knowledge and resources to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives.

This latest edition has been revised and enhanced to reflect the major trends impacting contemporary marketing, packed with stories illustrating how companies are using new digital technologies to maximise customer engagement and shape brand conversations, experiences and communities.

Key features include:

  • Both traditional and fast-changing trending topics that give you a well-rounded knowledge of marketing concepts, technologies and practices.
  • End-of-Chapter Reviews, Discussion Questions, and Critical-Thinking Exercises that allow you to practice what you have learned.
  • A sample marketing plan showing you how to apply important marketing planning concepts.
  • End-of-chapter Company Cases that facilitate discussion of current issues and application of marketing concepts to company situations.
Also available with MyLab®Marketing

MyLab is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLabMarketing personalises the learning experience and improves results for each student.

If you would like to purchase both the physical text and MyLab®Marketing, search for:

9781292449272 Principles of Marketing, Global Edition, 19th edition plus MyLab®Marketing with Pearson eText.

Package consists of:

  • 9781292449364 Principles of Marketing, Global Edition, 19th edition
  • 9781292449371 Principles of Marketing, Global Edition, 19th edition MyLab®Marketing
  • 9781292449388 Principles of Marketing, Global Edition, 19th edition MyLab®Marketing with Pearson eText

MyLab®Marketing is not included. Students, if MyLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. MyLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States.

Principles of Marketing, Global Edition

Product form

£72.99

Includes FREE delivery
Usually despatched within 4 days
Paperback / softback by Philip Kotler , Gary Armstrong

1 in stock

Short Description:

Master the key marketing challenges and see how you can develop meaningful connections with your customers. Principles of Marketing, global... Read more

    Publisher: Pearson Education Limited
    Publication Date: 26/04/2023
    ISBN13: 9781292449364, 978-1292449364
    ISBN10: 1292449365

    Number of Pages: 768

    Non Fiction , Business, Finance & Law

    Description

    Master the key marketing challenges and see how you can develop meaningful connections with your customers.

    Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today's fast-changing, increasingly digital and social marketplace.

    Ideal for students who study marketing courses, this textbook offers a comprehensive overview of the fundamental principles of marketing within an innovative customer-value framework, providing you with the knowledge and resources to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives.

    This latest edition has been revised and enhanced to reflect the major trends impacting contemporary marketing, packed with stories illustrating how companies are using new digital technologies to maximise customer engagement and shape brand conversations, experiences and communities.

    Key features include:

    • Both traditional and fast-changing trending topics that give you a well-rounded knowledge of marketing concepts, technologies and practices.
    • End-of-Chapter Reviews, Discussion Questions, and Critical-Thinking Exercises that allow you to practice what you have learned.
    • A sample marketing plan showing you how to apply important marketing planning concepts.
    • End-of-chapter Company Cases that facilitate discussion of current issues and application of marketing concepts to company situations.
    Also available with MyLab®Marketing

    MyLab is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLabMarketing personalises the learning experience and improves results for each student.

    If you would like to purchase both the physical text and MyLab®Marketing, search for:

    9781292449272 Principles of Marketing, Global Edition, 19th edition plus MyLab®Marketing with Pearson eText.

    Package consists of:

    • 9781292449364 Principles of Marketing, Global Edition, 19th edition
    • 9781292449371 Principles of Marketing, Global Edition, 19th edition MyLab®Marketing
    • 9781292449388 Principles of Marketing, Global Edition, 19th edition MyLab®Marketing with Pearson eText

    MyLab®Marketing is not included. Students, if MyLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. MyLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.

    This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States.

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