Description

Book Synopsis
Focusing on the key aspects of setting up an export operation, this text demonstrates how export decisions are actually made and justified financially.

Table of Contents
Foreword.

Series Editor's Introduction.

About The Institute of Export Examinations.

List of Figures and Exhibits.

1. Selecting a Marketing Strategy: Case Study 1.

2. Selecting a Marketing Strategy: Case Study 2.

3. Selecting a Marketing Strategy: Case Study 3.

4. World Markets.

5. Physical Distribution Factors in International Marketing.

6. United Kingdom Distribution Channels.

7. Overseas Distribution Channels.

8. Company Owned Distribution Channels.

9. Licensing, Franchising, Joint Ventures and Management Contracts.

10. Other Distribution Channels and Channel Selection.

11. Visiting Overseas Markets.

12. The Role of Service in International Marketing.

13. Promotion.

Principles of International Marketing

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    A Paperback / softback by Julia Spencer

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      Book details

      Publisher John Wiley and Sons Ltd
      Published 13 June 1994
      ISBN-13 9780631192510
      978-0631192510
      ISBN-10 0631192514
      Also in:
      Distribution and logistics management Sales and marketing

      Description

      Book Synopsis
      Focusing on the key aspects of setting up an export operation, this text demonstrates how export decisions are actually made and justified financially.

      Table of Contents
      Foreword.

      Series Editor's Introduction.

      About The Institute of Export Examinations.

      List of Figures and Exhibits.

      1. Selecting a Marketing Strategy: Case Study 1.

      2. Selecting a Marketing Strategy: Case Study 2.

      3. Selecting a Marketing Strategy: Case Study 3.

      4. World Markets.

      5. Physical Distribution Factors in International Marketing.

      6. United Kingdom Distribution Channels.

      7. Overseas Distribution Channels.

      8. Company Owned Distribution Channels.

      9. Licensing, Franchising, Joint Ventures and Management Contracts.

      10. Other Distribution Channels and Channel Selection.

      11. Visiting Overseas Markets.

      12. The Role of Service in International Marketing.

      13. Promotion.

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