Description

Book Synopsis
Focusing on the key aspects of setting up an export operation, this text demonstrates how export decisions are actually made and justified financially.

Table of Contents
Foreword.

Series Editor's Introduction.

About The Institute of Export Examinations.

List of Figures and Exhibits.

1. Selecting a Marketing Strategy: Case Study 1.

2. Selecting a Marketing Strategy: Case Study 2.

3. Selecting a Marketing Strategy: Case Study 3.

4. World Markets.

5. Physical Distribution Factors in International Marketing.

6. United Kingdom Distribution Channels.

7. Overseas Distribution Channels.

8. Company Owned Distribution Channels.

9. Licensing, Franchising, Joint Ventures and Management Contracts.

10. Other Distribution Channels and Channel Selection.

11. Visiting Overseas Markets.

12. The Role of Service in International Marketing.

13. Promotion.

Principles of International Marketing

    Product form

    £27.19

    Includes FREE delivery

    RRP £31.99 – you save £4.80 (15%)

    Order before 4pm today for delivery by Fri 3 Jul 2026.

    A Paperback / softback by Julia Spencer

      Trusted by thousands of customers. See 2,385+ Customer Reviews

      View other formats and editions of Principles of International Marketing by Julia Spencer

      Publisher: John Wiley and Sons Ltd
      Publication Date: 13/06/1994
      ISBN13: 9780631192510, 978-0631192510
      ISBN10: 0631192514
      Also in:
      Distribution and logistics management Sales and marketing

      Description

      Book Synopsis
      Focusing on the key aspects of setting up an export operation, this text demonstrates how export decisions are actually made and justified financially.

      Table of Contents
      Foreword.

      Series Editor's Introduction.

      About The Institute of Export Examinations.

      List of Figures and Exhibits.

      1. Selecting a Marketing Strategy: Case Study 1.

      2. Selecting a Marketing Strategy: Case Study 2.

      3. Selecting a Marketing Strategy: Case Study 3.

      4. World Markets.

      5. Physical Distribution Factors in International Marketing.

      6. United Kingdom Distribution Channels.

      7. Overseas Distribution Channels.

      8. Company Owned Distribution Channels.

      9. Licensing, Franchising, Joint Ventures and Management Contracts.

      10. Other Distribution Channels and Channel Selection.

      11. Visiting Overseas Markets.

      12. The Role of Service in International Marketing.

      13. Promotion.

      Recently viewed products

      © 2026 Book Curl

        • American Express
        • Apple Pay
        • Diners Club
        • Discover
        • Google Pay
        • Maestro
        • Mastercard
        • PayPal
        • Shop Pay
        • Union Pay
        • Visa

        Login

        Forgot your password?

        Don't have an account yet?
        Create account