Helps you reassess your nonprofit''s co
Table of Contents
List of Exhibits xi List of Cases and Commentary xv
Preface xix
Acknowledgments xxi
About the Author xxiii
CHAPTER 1 Beginning at the Beginning: Public Charities on the Economic Landscape 1
The Present Departs from the Past 2
A Complex and Poorly Documented Sector 4
An Economic Engine 7
Nonprofits as Masters of Their Own Fate in Economic Turmoil 8
CHAPTER 2 Setting the Larger Stage: A Philosophy of Philanthropy 11
A Fundamental Question 12
Engagement as Differentiator 13
Passion and Leadership 14
CHAPTER 3 Philanthropy within Financial Structures: Defining Overall Nonprofit Revenue 17
Sectoral Distinctions and Revenue Structure 19
Size Distinctions and Revenue Structure 29
Summary: The Prerequisite for Strategy Refinement in Hard Times 31
CHAPTER 4 Emerging Nonprofit Revenue Parameters: Accommodating Change in the Interests of Stability 35
The Definition of a "Nonprofit" 36
Globalization of Economies, Leadership, and Philanthropy 40
Technology: The Emergence of Social Networking 41
Demographics as Destiny 45
Summary 57
CHAPTER 5 Institutions Blaze New Trails: Innovations in Philanthropic Financial Support Strategies 61
Traditional Foundation Giving 62
New Strategies for Supporting Societal Missions 65
Cause-Related Marketing 74
Capitalizing on Innovation: The Prerequisite of Planning 77
CHAPTER 6 Does the Economy Matter? The Complexity of Economic Cycles and Nonprofit Revenues 81
The Opportunity of Cycles 82
Nonprofits and Economic Change: Treating Mission as a Sail, Not an Anchor 82
The Past Record of Private Contributions and the Economy 84
Disaggregating Data for Deeper Relationships 88
Disaggregating to the Level of State Economies 90
A Note on Government Roles 95
Five Insights to Guide Strategic Directions 95
CHAPTER 7 A Systems Approach to Revenue Strategy 103
The Imperative of Letting Go: Paradigmatic Shifts 104
The Shifting Basis for Strategy 107
The Context of an Analytic Framework for Strategy 109
Proposed Analytic Framework to Organize Strategy 114
Populating the Framework 118
CHAPTER 8 Common Principles for Robust Strategy 121
A Note on Mission 122
Strategic Principle One: Value the People 123
Strategic Principle Two: Innovate 126
Strategic Principle Three: Expect and Accept Nothing Less than Excellence 129
Strategic Principle Four: Passion Matters but So Do Skills 132
Strategic Principle Five: Know Yourself 133
CHAPTER 9 Getting Down to Specifics: Strategy for Complexity 135
Understanding Movement within the Analytic Framework 135
Expressive Philanthropy: Strategy Base = Communicating Shared Values 137
Rising Expectations: Strategy Base = Evidence and Interest Alignment 143
Quasi-Markets: Strategy Base = Competitive Self-Reliance 151
Pure Markets: Strategy Base = Linking to Outside Commercial Success 157
Crossing the Strategy Area Boundaries 161
CHAPTER 10 Prevent Where Possible, Cure Where Necessary: Strategic Steps to Prepare for and Respond to Economic Crisis 165
Steps to Prevent Organizational Crisis in Economic Hard Times 166
Steps to Cure the Effects of Organizational Crisis in Economic Hard Times 172
Final Comments: A Call to Leadership 175
CHAPTER 11 Reprise on Philanthropy: Why Bother? 177
CHAPTER 12 Making a Difference in the World by Aligning Yourself with the Poor 181
Index 191
