Description

"Marketing South African Tourism 2e" is the only comprehensive introduction to marketing in the tourism industry written from a southern African perspective. Accessible and concise, this textbook on the role of the tourism marketer in southern Africa focuses on all the major areas of marketing, using real-life, current examples drawn from a range of southern African tourism companies. The book includes a comprehensive directory of secondary tourism data resources, discussion questions, practical exercises, and a companion instructor s book for teachers.

Marketing South African Tourism and Hospitality

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Paperback / softback by Richard George

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"Marketing South African Tourism 2e" is the only comprehensive introduction to marketing in the tourism industry written from a southern... Read more

    Publisher: Oxford University Press Southern Africa
    Publication Date: 01/01/2005
    ISBN13: 9780195789102, 978-0195789102
    ISBN10: 195789105

    Number of Pages: 416

    Non Fiction , Business, Finance & Law

    Description

    "Marketing South African Tourism 2e" is the only comprehensive introduction to marketing in the tourism industry written from a southern African perspective. Accessible and concise, this textbook on the role of the tourism marketer in southern Africa focuses on all the major areas of marketing, using real-life, current examples drawn from a range of southern African tourism companies. The book includes a comprehensive directory of secondary tourism data resources, discussion questions, practical exercises, and a companion instructor s book for teachers.

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