Description
Book SynopsisHere's an easy-to-follow, practical, easily-implementable, 21st-Century marketing book for academic and special libraries. Written by two practicing librarians who are passionate about communicating with users, the book provides both the inspiration and drive to market your library and practical tips and suggestions on how to do that effectively. Topics covered include:The process of planning a marketing campaign and how some time spent on planning at the outset can help keep you focused and help you determine your level of success. The importance of using brands and brand identity to help you establish your library's brand and market that aggressively to your users and potential users. Brand consistency is stressed here. Marketing tools:oDigital publications,oSocial media,oVisual and print marketing materials,oPersonal interactions oEventsyou can use throughout the year. For each topic, we will talk about best practices, what works, what often doesn't, and we share best concise ca
Trade Review“Here is a detailed map to marketing success, organized step-by-step, with practical details that are harvested from years of research and experience. A newly-minted classic that every special or academic library should own and use.” -- Patricia Wagner, Library Management Consultant
Table of ContentsPreface Chapter 1: Strategic Planning Chapter 2: The Marketing Plan Chapter 3: Marketing Plan Components Chapter 4: Implementation Chapter 5: Evaluation Chapter 6: Brands and Campaigns Chapter 7: Personal Interactions & Events Chapter 8: Creating Print Marketing Materials Chapter 9: Digital Publications Chapter 10: Social Media Appendix A: Sample Marketing Plan Appendix B: Sample Web Usability Test Index About the Authors
