Marketing: An Introduction, Global Edition

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Paperback / softback by Gary Armstrong , Philip Kotler Short Description:

Marketing: An Introduction shows you how creating and capturing customer value drives effective marketing strategies. The text reflects major trends... Read more

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Publisher: Pearson Education Limited
Publication Date: 19/05/2022
ISBN13: 9781292433103, 978-1292433103
ISBN10: 1292433108

Number of Pages: 704

Non Fiction , Business, Finance & Law