Description
Book SynopsisSeize the advantage in every risk decision with the most misunderstood asset you haveâhuman emotion
What if the mystery of market crashes stems from a simple but total misunderstanding of our own minds? Could everything we think we know about ourselvesâintelligence and rationality versus emotion and irrationalityâbe wildly off the mark? Simply put: yes.
With these words, Denise Shull introduces her radicalâand supremely rationalâ approach to risk. Her vision stems from the indisputable fact that human beings canât make any decision at all without emotion and that emotion gets the firstâand lastâword when it comes to our perceptions and judgments.
Shull should know. She started out managing major accounts for IBM and then chose to research unconscious emotional patterns instead of getting her MBA. Next she became a trader and trading desk manager while continuing to study biopsychology.
We are all taught that sidelining our emotions is the best way to m
Table of Contents
Chapter 1: Perception IS Reality, What Really Makes the Markets Tick; Chapter 2: Billion Dollar Bonfires: The Ash-Cloud Ending to the Sad Show "Miss-Perceive"; Chapter 3: Better Eyeglasses: The Revolutionary Prescription for Corrected Market Vision; Chapter 4: The Markets' Symbolic Power: Get What You Want, Not What You Need; Chapter 5: Psychological Capital: The Asset which Breeds Cash; Chapter 6: If It is Only Probability, Then why do Poker Players Wear Sunglasses?
