Description

Book Synopsis
Effectively marketing libraries by persuasively communicating their relevance is key to ensuring their future. Speaking directly to those in senior leadership positions, Anderson lays out the structural and organisational changes needed to help libraries answer the relevance question and maximize their marketing and communications efforts.

Table of Contents
  • Preface
  • Introduction
  • Chapter 1: Public Relations, Marketing, and Promotion
  • Chapter 2: Starting with Research
  • Chapter 3: Developing a Marketing and Communications Plan
  • Chapter 4: Customers and the Marketing Funnel
  • Chapter 5: Fixing the Whole Funnel
  • Chapter 6: Branding Libraries
  • Chapter 7: Storytelling
  • Chapter 8: Marketing and Communications Partnerships
  • Chapter 9: Advocacy Planning
  • Chapter 10: Reputation Management and Crisis Communications
  • Chapter 11: Staffing and Organizational Structure
  • Conclusion
  • Index

    Library Marketing and Communications Strategies

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    £47.20

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    RRP £59.00 – you save £11.80 (20%)

    Order before 4pm today for delivery by Mon 19 Jan 2026.

    A Paperback by Cordelia Anderson

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      View other formats and editions of Library Marketing and Communications Strategies by Cordelia Anderson

      Publisher: MP-ALA American Library Assoc
      Publication Date: 8/30/2020 12:00:00 AM
      ISBN13: 9780838947999, 978-0838947999
      ISBN10: 0838947999
      Also in:
      Library, archive and information management

      Description

      Book Synopsis
      Effectively marketing libraries by persuasively communicating their relevance is key to ensuring their future. Speaking directly to those in senior leadership positions, Anderson lays out the structural and organisational changes needed to help libraries answer the relevance question and maximize their marketing and communications efforts.

      Table of Contents
      • Preface
      • Introduction
      • Chapter 1: Public Relations, Marketing, and Promotion
      • Chapter 2: Starting with Research
      • Chapter 3: Developing a Marketing and Communications Plan
      • Chapter 4: Customers and the Marketing Funnel
      • Chapter 5: Fixing the Whole Funnel
      • Chapter 6: Branding Libraries
      • Chapter 7: Storytelling
      • Chapter 8: Marketing and Communications Partnerships
      • Chapter 9: Advocacy Planning
      • Chapter 10: Reputation Management and Crisis Communications
      • Chapter 11: Staffing and Organizational Structure
      • Conclusion
      • Index

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