Description

Effectively marketing libraries by persuasively communicating their relevance is key to ensuring their future. Speaking directly to those in senior leadership positions, Anderson lays out the structural and organisational changes needed to help libraries answer the relevance question and maximize their marketing and communications efforts.

Library Marketing and Communications Strategies to Increase Relevance and Results

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Paperback by Cordelia Anderson

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Effectively marketing libraries by persuasively communicating their relevance is key to ensuring their future. Speaking directly to those in senior... Read more

    Publisher: MP-ALA American Library Assoc
    Publication Date: 8/30/2020 12:00:00 AM
    ISBN13: 9780838947999, 978-0838947999
    ISBN10: 0838947999

    Number of Pages: 176

    Not Just Books , Stationery

    Description

    Effectively marketing libraries by persuasively communicating their relevance is key to ensuring their future. Speaking directly to those in senior leadership positions, Anderson lays out the structural and organisational changes needed to help libraries answer the relevance question and maximize their marketing and communications efforts.

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