Description
Book SynopsisEffectively marketing libraries by persuasively communicating their relevance is key to ensuring their future. Speaking directly to those in senior leadership positions, Anderson lays out the structural and organisational changes needed to help libraries answer the relevance question and maximize their marketing and communications efforts.
Table of Contents
- Preface
- Introduction
- Chapter 1: Public Relations, Marketing, and Promotion
- Chapter 2: Starting with Research
- Chapter 3: Developing a Marketing and Communications Plan
- Chapter 4: Customers and the Marketing Funnel
- Chapter 5: Fixing the Whole Funnel
- Chapter 6: Branding Libraries
- Chapter 7: Storytelling
- Chapter 8: Marketing and Communications Partnerships
- Chapter 9: Advocacy Planning
- Chapter 10: Reputation Management and Crisis Communications
- Chapter 11: Staffing and Organizational Structure
- Conclusion
- Index
