Description
Book SynopsisLead Your Business the Starbucks Way
Foreword by Herve Humler, President and COO, The Ritz-Carlton Hotel Company, L.L.C.
One of the best-recognized and admired brands in the world, Starbucks singlehandedly transformed the ordinary delivery of coffee into a cultural phenomenon--a result of the companyâs exemplary leadership practices.
Joseph Michelli, author of the Wall Street Journal, USA Today, and BusinessWeek bestseller The Starbucks Experience, explains that the international success of Starbucks begins with a promise: To inspire and nurture the human spirit--one person, one cup, and one neighborhood at a time. Michelli offers a perspective on the leadership principles that drove the iconic coffee companyâs resurgence from serious setbacks during the economic downturn--one of the few true turnaround stories of this time. And the company continues to grow dramatically, entering new markets and channels with fresh products and techno
Trade Review
"An accessible and practical guide to corporate success." Publisher's Weekly 20130828
Table of Contents
Foreword vii
Acknowledgments ix
1. The Starbucks Connection 1
PRINCIPLE 1
Savor and Elevate
2. If You Don’t Have Passion for Your Product,Why Should Your Customer? 11
3. From Replicable and Consistent toMagical and Unique 36
Principle 2
Love to Be Loved
4. It’s a Matter of Trust and Love 63
5. It Must Thrive Inside toBe Experienced Outside 85
Principle 3
Reach for Common Ground
6. Assume the Universal:Serve the Unifying Truths of Humans 111
7. Respect, Celebrate, and Customize:Listening and Innovating to Meet Local,Regional, and Global Needs 133
Principle 4
Mobilize the Connection
8. Growing the Connection Through Technology 158
9. Personal Relationships Translate:Sharing the Love from People to Products 181
Principle 5
Cherish and ChallengeYour Legacy
10. Honor the Past, but Don’t Be Trapped in It 207
11. Taking the Long View:Building Success That Lasts 229
12. Forging a Real Lifestyle Connection 253
Bibliography 259
Index 279
