Description
Book Synopsis Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated “corporate storytellers.” 3M banned bullet points years ago and replaced them with a process of writing “strategic narratives.” Procter & Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum.
The reason for this is simple: Stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success.
Table of Contents
CONTENTS
Acknowledgments vii
Introduction 1
1 Why Tell Stories? 8
ENVISION Success
2 Set a Vision for the Future 14
3 Set Goals and Build Commitment 20
4 Lead Change 27
5 Make Recommendations Stick 36
6 Define Customer Service Success and Failure 45
[HOW-TO] 7 Structure of a Story 54
Create an ENVIRONMENT for Winning
8 Define the Culture 66
9 Establish Values 74
10 Encourage Collaboration and Build Relationships 82
11 Value Diversity and Inclusion 91
12 Set Policy Without Rules 100
[HOW-TO] 13 Keep It Real 108
[HOW-TO] 14 Stylistic Elements 118
ENERGIZE the Team
15 Inspire and Motivate 131
16 Build Courage 140
17 Help Others Find Passion for Their Work 148
[HOW-TO] 18 Appeal to Emotion 154
[HOW-TO] 19 The Element of Surprise 167
EDUCATE People
20 Teach Important Lessons 176
21 Provide Coaching and Feedback 187
22 Demonstrate Problem Solving 196
23 Help Everyone Understand the Customer 204
[HOW-TO] 24 Metaphors and Analogies 210
EMPOWER Others
25 Delegate Authority and Give Permission 217
26 Encourage Innovation and Creativity 224
27 Sales Is Everyone’s Job 230
28 Earn Respect on Day One 237
[HOW-TO] 29 Recast Your Audience into the Story 243
30 Getting Started 251
Appendix 268
Index 276
