Description

Book Synopsis
Ruthlessly focus on what''s convenient for customers, not what''s convenient for you

Ninety percent of dissatisfied clients will take their business elsewhere and never tell you why. However, ninety-five percent will become loyal customers again if their needs and problems are addressed and remedied.

Speaker and salesperson Michael Aun shares these secrets and many more in It''s the Customer, Stupid!, a guide to growing any business by gaining new customers, and, more importantly, by keeping the ones you have happy and coming back for more. This fun-to-read book explains common myths about sales and customer satisfaction, starting with the fact that most businesses think they''re customer-centric, but they just aren''t.

  • Get proven steps to REALLY put your customer at the center of what you do
  • Distinguish your business from the competition by understanding the principle that good sales ARE good service
  • Author received the Toastmasters Wor

    Table of Contents

    Foreword xiii
    Jeffrey Gitomer

    Acknowledgments xvii

    Chapter 1 Unhappy Customers Will Not Only Fire You But They Will Tell Others! 1

    Chapter 2 Great Customer Service Is About Getting the Client’s Feedback 5

    Chapter 3 Fix the Problem; Don’t Fix the Blame 11

    Chapter 4 Always Give Them a Baker’s Dozen 17

    Chapter 5 Trust, Once Violated, Negates a Relationship 27

    Chapter 6 Somebody Has to Take Out the Trash! 33

    Chapter 7 You Are Not the Enemy but Part of the Solution 39

    Chapter 8 Communication Skills Mean Everything; Join Toastmasters or Dale Carnegie 47

    Chapter 9 Prophet versus Profit . . . Why Not Both? 55

    Chapter 10 Perception Is Reality 61

    Chapter 11 Be a Hero or “Shero” . . . Fix the Problem . . . and Then Fire Whomever Caused It! 65

    Chapter 12 Nothing Takes the Place of Good Manners 71

    Chapter 13 Client Loyalty Is Earned, Not Given 75

    Chapter 14 Nibble Away at Customer Solutions 81

    Chapter 15 You Can Only Be Responsible for One-Half of a Relationship—Yours! 87

    Chapter 16 Lead the Client to Solutions 97

    Chapter 17 Find Out What the Customers Need and Give It to Them 115

    Chapter 18 Find Out What Others Are Doing and Do Something Different! 119

    Chapter 19 Become a Mentor to Your Client; Coach and Counsel! 123

    Chapter 20 Winning Is Never Final and Losing Is Never Fatal 131

    Chapter 21 Master Your Time or It Will Enslave You 133

    Chapter 22 If You Pay Peanuts, You Get Monkeys! 143

    Chapter 23 Mentor Your Client 149

    Chapter 24 Customer-Driven Leadership Is about Advocacy and Mentoring 161

    Chapter 25 The Old Way Is Rarely the Best Way Because Change Is Constant 169

    Chapter 26 Respond to the Client Even If You Cannot Provide an Immediate Solution 175

    Chapter 27 Bad News Travels at the Speed of Light 179

    Chapter 28 Nine Rules That Drive Client Loyalty 183

    Chapter 29 Eight Rules to Overcome Fear of Failure 189

    Chapter 30 Six Rules of Service-Driven Leadership 195

    Chapter 31 Five Rules That Drive Customer Achievement and Success 199

    Chapter 32 Client-Driven Leadership Is About Removing Roadblocks 203

    Chapter 33 Six Rules That Drive Client Results 207

    Chapter 34 Ten Rules that Drive Client Decisions and Loyalty 213

    About the Author 221

    Index 223

Its the Customer Stupid

Product form

£16.14

Includes FREE delivery

RRP £18.99 – you save £2.85 (15%)

Order before 4pm tomorrow for delivery by Mon 22 Dec 2025.

A Hardback by Michael A Aun, Jeffrey Gitomer

15 in stock


    View other formats and editions of Its the Customer Stupid by Michael A Aun

    Publisher: John Wiley & Sons Inc
    Publication Date: 28/01/2011
    ISBN13: 9780470907399, 978-0470907399
    ISBN10: 0470907398

    Description

    Book Synopsis
    Ruthlessly focus on what''s convenient for customers, not what''s convenient for you

    Ninety percent of dissatisfied clients will take their business elsewhere and never tell you why. However, ninety-five percent will become loyal customers again if their needs and problems are addressed and remedied.

    Speaker and salesperson Michael Aun shares these secrets and many more in It''s the Customer, Stupid!, a guide to growing any business by gaining new customers, and, more importantly, by keeping the ones you have happy and coming back for more. This fun-to-read book explains common myths about sales and customer satisfaction, starting with the fact that most businesses think they''re customer-centric, but they just aren''t.

    • Get proven steps to REALLY put your customer at the center of what you do
    • Distinguish your business from the competition by understanding the principle that good sales ARE good service
    • Author received the Toastmasters Wor

      Table of Contents

      Foreword xiii
      Jeffrey Gitomer

      Acknowledgments xvii

      Chapter 1 Unhappy Customers Will Not Only Fire You But They Will Tell Others! 1

      Chapter 2 Great Customer Service Is About Getting the Client’s Feedback 5

      Chapter 3 Fix the Problem; Don’t Fix the Blame 11

      Chapter 4 Always Give Them a Baker’s Dozen 17

      Chapter 5 Trust, Once Violated, Negates a Relationship 27

      Chapter 6 Somebody Has to Take Out the Trash! 33

      Chapter 7 You Are Not the Enemy but Part of the Solution 39

      Chapter 8 Communication Skills Mean Everything; Join Toastmasters or Dale Carnegie 47

      Chapter 9 Prophet versus Profit . . . Why Not Both? 55

      Chapter 10 Perception Is Reality 61

      Chapter 11 Be a Hero or “Shero” . . . Fix the Problem . . . and Then Fire Whomever Caused It! 65

      Chapter 12 Nothing Takes the Place of Good Manners 71

      Chapter 13 Client Loyalty Is Earned, Not Given 75

      Chapter 14 Nibble Away at Customer Solutions 81

      Chapter 15 You Can Only Be Responsible for One-Half of a Relationship—Yours! 87

      Chapter 16 Lead the Client to Solutions 97

      Chapter 17 Find Out What the Customers Need and Give It to Them 115

      Chapter 18 Find Out What Others Are Doing and Do Something Different! 119

      Chapter 19 Become a Mentor to Your Client; Coach and Counsel! 123

      Chapter 20 Winning Is Never Final and Losing Is Never Fatal 131

      Chapter 21 Master Your Time or It Will Enslave You 133

      Chapter 22 If You Pay Peanuts, You Get Monkeys! 143

      Chapter 23 Mentor Your Client 149

      Chapter 24 Customer-Driven Leadership Is about Advocacy and Mentoring 161

      Chapter 25 The Old Way Is Rarely the Best Way Because Change Is Constant 169

      Chapter 26 Respond to the Client Even If You Cannot Provide an Immediate Solution 175

      Chapter 27 Bad News Travels at the Speed of Light 179

      Chapter 28 Nine Rules That Drive Client Loyalty 183

      Chapter 29 Eight Rules to Overcome Fear of Failure 189

      Chapter 30 Six Rules of Service-Driven Leadership 195

      Chapter 31 Five Rules That Drive Customer Achievement and Success 199

      Chapter 32 Client-Driven Leadership Is About Removing Roadblocks 203

      Chapter 33 Six Rules That Drive Client Results 207

      Chapter 34 Ten Rules that Drive Client Decisions and Loyalty 213

      About the Author 221

      Index 223

    Recently viewed products

    © 2025 Book Curl

      • American Express
      • Apple Pay
      • Diners Club
      • Discover
      • Google Pay
      • Maestro
      • Mastercard
      • PayPal
      • Shop Pay
      • Union Pay
      • Visa

      Login

      Forgot your password?

      Don't have an account yet?
      Create account