Description
Book SynopsisAn entertaining account of the rise and fall of the Saturn plant, built by General Motors in Tennessee to produce an entirely new car that would reinvent the way American companies manufactured automobiles.
Trade Review'A wide-ranging and ultimately diffuse reconstruction of how General Motors managed to launch a breakthrough line of popularly priced small passenger cars under the Saturn aegis at a time when the parent organization was experiencing convulsive financial, governance, and sales difficulties ... tellingly detailed in many respects.' Kirkus Reviews
`a provocative and insightful book ... If you are interested in the process of change in the '90s, the so-called paradigm shift, In the Rings of Saturn is must reading.' David E. Cole, University of Michigan Transportation Research Institute
`the most complete history of Saturn to date, covering the period from the original planning to Saturn's successful entry in to the highly competitive marketplace. The author does a fine job of detailing the many problems surrounding the start-up of the Saturn complex.' Donald F. Ephlin, Sloan School of Management
`a fascinating study that offers a rare look at how corporate America and the American South forged a new chapter in automotive history.' William Ferris, Co-Editor, Encyclopedia of Southern Culture
`a rich and detiled assessment' Mark B. Lapping, author of Rural Planning and Development in the United States
