Description
Book SynopsisThis book tells the fascinating story of the Butlin and Warner holiday camp chains that emerged in the 1930s. The camps became a cultural phenomenon deeply enmeshed in the social and cultural history of twentieth century Britain. -- .
Trade Review'This is an excellent book that examines the history of holiday camps and paid holidays.'
Brad Beaven, English Historical Review, vol 128, no 530, February 2013
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Table of ContentsIntroduction: Creating a culture for leisure
1. Imagining consumers: Working-class families and paid holidays
2. Building the luxury holiday camp industry
3. Advertising holiday camp culture and inventing social harmony
4. War and the business of leisure
5. The 'People's Peace': Postwar pleasure and austerity
6. Planned pleasure, labour shortages and consumer resistance
Epilogue
Select Bibliography
Index
