Description
Book SynopsisEffective communication is vital in event management. Event Communication: Theory and Methods for Event Management focuses attention on communication studies as applied to Event Management, through the whole event mamangment process. It pays particular attention to the latest technological innovations with the event industry including virtual events and digital technologies. With a wealth of case studies and examples of best practice, is explains the communication process covering issues such as: • Relationship and integrated communication for the event stakeholder management • Event mix strategies and multilevel communication • Different typologies of users and consumer behaviour • Communication planning and results • Events storytelling: dramaturgy and metacommunication • How to increase engagement and deliver immersive experiences • Innovative digital technologies and virtual events • Evaluating event communication The Event Management Theory and Methods Series examines the extent to which mainstream theory is employed to develop event-specific theory, and to influence the very core practices of event management and event tourism. Each compact volume contains overviews of mainstream management theories and methods, examples from the events literature, case studies, and guidance on all aspects of planned-event management. The series introduces the theory, shows how it is being used in the events sector through a literature review, incorporates examples and case studies written by researchers and/or practitioners, and contains methods that can be used effectively in the real world. Series editors: Donald Getz PhD., Professor Emeritus, University of Calgary, Canada and Vassilios Ziakas, PhD., is Consultant & Independent Scholar, UK. Barbara Mazza is Associate Professor (Roma, Italy) in the Department of Communication and Social Research of the Sapienza University of Rome, where teaches Communication for Business Management and Event Management and Communication. Department of Communication and Social Research, Sapienza, University of Rome.
Table of ContentsIntroduction PART ONE – Objectives, processes, and value creation Chapter 1 –Event Corporate Communication Chapter 2 – Event mix strategies and multilevel communication Chapter 3 – Event users Chapter 4 – Communication planning and results PART TWO – The consumer’s experience Chapter 5 – Event communication design Chapter 6 – From experience to engagement: theory and methods Chapter 7 – The digital disruption Chapter 8 – Evaluating the impacts of event communication Conclusions Index
