Description
Book SynopsisExploring complex webs of local consumer demands that affected patterns of exchange and production as far away as India and the United States, this book challenges presumptions that Africa's global relationships have always been dictated by outsiders.
Trade Review"Domesticating the World comes at an important moment in the development of globalization studies." -- Jessica Lynn Achberger World History Bltn "This is truly a remarkable and important book. It is extremely well written, includes some wonderful pictures and illustrations, and is very accessible and engaging for scholars and students." -- Dorothy L. Hodgson American Historical Review "The breadth and methodological approach, along with the singularity of its content, make this book a highly necessary addition to the ever-growing body of scholarship on globalization." Journal Of World History
Table of ContentsList of Illustrations Introduction: Histories and Globality 1. Similitude and Global Relationships: Self-Representation in Mutsamudu 2. The Social Logics of Need: Consumer Desire in Mombasa 3. The Global Repercussions of Consumerism: East African Consumers and Industrialization 4. Cosmopolitanism and Cultural Domestication: Consumer Imports in Zanzibar 5. Symbolic Subjection and Social Rebirth: Objectification in Urban Zanzibar 6. Picturesque Contradictions: New Taxonomies of East Africa Conclusion Notes Selected Bibliography Index
