A wide variety of inspirationa
Table of Contents
Preface xi
Acknowledgments xiii
Part One Theory and Principles 1
Chapter 1 Communication Goals 3
Chapter Objectives 3
What is Graphic Communication? 4
Information 9
What is Information? 9
Principles and Goals: Design for Information 10
Persuasion 14
What is Persuasion? 14
Principles and Goals: Design for Persuasion 17
Education 18
What is Education? 18
Principles and Goals: Design for Education 19
Entertainment 21
What is Entertainment? 21
Principles and Goals: Design for Entertainment 21
References 24
Notes 25
Chapter 2 Design: Definition and Devices 27
Chapter Objectives 27
Design as a Problem-Solving Tool 28
What is Design? 28
Design Devices 44
Space, Format, and Structure 44
References 56
Chapter 3 Design: Elements and Principles 59
Chapter Objectives 59
The Visual Pieces 60
Line 60
Shape 61
Texture 62
Value 62
Color 63
Type and Typography 73
Design Principles 83
Evaluating and Critiquing Your Work 93
References 94
Chapter 4 Conceptualization and Planning 97
Chapter Objectives 97
Inspiration 98
Seven-Step Design Process 98
Identify 99
Research 101
Target 103
Conceptualize 104
Create 107
Revise 108
Evaluate 108
Digital Design Project Types 108
Possibilities 108
Annual Reports and Business Reports 110
Announcements, Invitations, and Postcards 110
Advertising 111
Books 112
Brochures and Collateral 114
Calendars 115
Catalogs 115
Direct Mail and Direct Response 116
Environmental Graphics 116
Internet Design 118
Letterhead and Stationery (Corporate Identity) 119
Logos 121
Newsletters 122
Packaging 123
POP, Signs, and Billboards 124
Posters 124
Publication Design 127
References 129
Part Two Techniques 131
Chapter 5 Raster Graphics 133
Chapter Objectives 133
Digital Imaging and Raster Graphics 134
Raster Graphics for Print and Web 135
Raster Graphics Techniques 136
Document Setup 137
Layers and Compositing 140
Selections 144
Masks 158
Color 161
Shape Basics 167
Retouching Basics 169
Type in Digital Imaging Applications 177
Bitmap Filters 180
Layer Effects 181
Final Output for Print 184
Final Output for Web 188
Design Assignment 190
Online Movie Lessons 191
Bibliography 191
Chapter 6 Vector Graphics 193
Chapter Objectives 193
Digital Illustration and Vector Graphics 194
Vector Graphics for Print and Web 194
Vector Graphics Techniques 196
Document Setup 197
Layers and Templates 198
Color 201
Shapes and Paths 208
Typography 221
Final Output for Print 226
Final Output for Web 226
Design Assignment 226
Online Movie Lessons 227
Bibliography 227
Chapter 7 Digital Page Layout for Print 229
Chapter Objectives 229
Page Layout Techniques 232
Document Setup 232
Using Color 240
Text and Typography 245
Working with Images 257
Design Assignment 263
Online Movie Lessons 265
Bibliography 265
Chapter 8 Web Site Design and Development 267
Chapter Objectives 267
Creating a Web Site 269
The Design and Development Process 270
Web Design and Development Techniques 276
Web Design and Graphics Techniques 276
Web Development Techniques 296
Behaviors 312
Uploading Files to the Internet 319
Design Assignment 322
Online Movie Lessons 322
Bibliography 322
Figure Credits 323
Index 327
Appendices and online movie lessons are available at www.wiley.com/go/digitaldesign.
