Description
Book SynopsisWe live in a society that defines us by what we consume and how. Every day we make purchasing decisions that express our sense of belonging, our commitments to the environment and our systems of belief. We often choose to buy things, not necessarily because we need them, but because we believe that these things will help us express who we are – in our own eyes and in the eyes of others. Whether we like it or not, consumerism is the prevalent ideology of our time. Led by Gjoko Muratovski, Consumer Culture is the ideal starting point for an investigation into the social construction of the global economy.
Table of ContentsChapter 1 - Icons of Popular Culture: Religious Dimensions of Branding
Gjoko Muratovski Chapter 2 - Business, National Identities and International Politics: The Role of Built Environments and Architectural Propaganda in Nation Branding
Gjoko Muratovski Chapter 3 - Race, Advertisements and YouTube: Identity and Nationality
By Kathleen Connellan Chapter 4 - The Use of Gold Rush Nostalgia on Wine Labels: Brief History of New Zealand’s Central Otago Wine Region
By Lloyd Carpenter Chapter 5 - Mad Men and Women: Construction and Management of Advertising Executives in Popular Culture
By Anne Peirson-Smith Chapter 6 - The Big Earn: A Study of Criminal Business Enterprises in Popular Culture
By Carolyn Beasley Chapter 7 - Brand IKEA in a Global Cultural Economy: A Case Study
By Susie Khamis Chapter 8 - The ‘Good’ Corporation: The Uneasy Relationship Between Reputation and Responsibility
By Robert Crocker Chapter 9 - Acceleration in Consumerism, Technology and Sustainability
By Robert Crocker
