Description
Book SynopsisAcross a wide range of programs in international higher education, students prepare themselves for a career in their professional field. Learning how to communicate as a professional is an essential part of that preparation. In order to carry out their communication tasks, professionals must possess a large repertoire of knowledge and skills. They also must be able to decide what best suits the situation and the goals they want to achieve. Already during their training, students come across a variety of communication tasks that are largely new to them. For these tasks, too, they need a broad knowledge and skills repertoire from which they can make the right choices.
'Communicate as a Professional' offers a solid foundation for students to develop the communication knowledge and skills they need, both when working as a professional after they have graduated and when following an educational program that prepares them for this future.
Trade ReviewThis beautifully designed and illustrated textbook introduces students to strategies for improving their professional communication practices. Jansen, de Stadler, and Douma show the complexity that underlies effective communication in the workplace - rejecting formulaic approaches and easy answers. They provide students with a sense that their professional communication - both writing and speaking - can improve.
Communicate as a Professional draws on theories of cognition, linguistics, writing, argument, and text design to offer solid advice about what it takes to create texts that people want to read or listen to. Especially interesting are the many timely international examples that make the topics come alive. Students from around the world will enjoy this text as it offers a global perspective on professional communication not found elsewhere.
Karen Schriver, Author and President, KSA Communication Design & Research (Pittsburgh, Pennsylvania)Table of Contents1. Communication 2. Structure 3. Argumentation 4. Style 5. Visualization 6. Reading and Summarizing 7. Writing - the process 8. Writing - reporting 9. Oral presentations 10. Professional conversations Suggested readings References Index
