Description
Book SynopsisFrom 1993 to 2003, exports of Japan's cartoon arts tripled in value, to $12.5 billion. Fan phenomena around the world in U.S. malls, teen girls flock to purchase the latest
Fruits Basket graphic novel; in Hungary, young people gather for a summer cosplay (costume dress-up) event illustrate the global popularity of manga and anime. Drawing on extensive research and more than 100 original interviews, Anne Cooper-Chen explains how and why the un-Disney has penetrated nearly every corner of the planet. This book uses concepts such as cultural proximity, uses and gratifications, and cultural variability to explain cross-cultural adaptations in a broad international approach. It emphasizes that overseas acceptance has surprised the Japanese, who create manga and anime primarily for a domestic audience. Including some sobering facts about the future of the industry, the book highlights how overseas enthusiasm could actually save a domestic industry that may decline in the contracting
