Description

“Probst’s combination of agile writing and insightful observations makes most other books on modern branding look both overly circumspect and woefully incomplete … A fascinating—and surprisingly fun—wide-angle look at advertising.Kirkus Reviews (starred review)


Brands can no longer force-feed us a plethora of products we don’t need. To succeed, brands must transform us and the world we live in.

Assemblage guides you through the art and science of creating transformative brands by combining personal, social, and cultural components.

Assemblage will show you

  • Why perception is the truth and how to shape people’s perceptions
  • Why we relate to antiheroes, villains, and saviors
  • How brands can reassure consumers about their past, present, and future
  • How to leverage data and insights to deliver a personalized, human-centric consumer experience
  • How brands can make a positive impact on people, society, and the economy

Assemblage is supported by in-depth research in consumer psychology, extensive consumer insights, interviews with industry-leading marketers, and case studies of transformative brands, big and small.

Assemblage: The Art and Science of Brand Transformation

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£20.99

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Hardback by Emmanuel Probst

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Short Description:

“Probst’s combination of agile writing and insightful observations makes most other books on modern branding look both overly circumspect and... Read more

    Publisher: Ideapress Publishing
    Publication Date: 11/04/2023
    ISBN13: 9781646871254, 978-1646871254
    ISBN10: 1646871251

    Number of Pages: 240

    Non Fiction , Business, Finance & Law

    Description

    “Probst’s combination of agile writing and insightful observations makes most other books on modern branding look both overly circumspect and woefully incomplete … A fascinating—and surprisingly fun—wide-angle look at advertising.Kirkus Reviews (starred review)


    Brands can no longer force-feed us a plethora of products we don’t need. To succeed, brands must transform us and the world we live in.

    Assemblage guides you through the art and science of creating transformative brands by combining personal, social, and cultural components.

    Assemblage will show you

    • Why perception is the truth and how to shape people’s perceptions
    • Why we relate to antiheroes, villains, and saviors
    • How brands can reassure consumers about their past, present, and future
    • How to leverage data and insights to deliver a personalized, human-centric consumer experience
    • How brands can make a positive impact on people, society, and the economy

    Assemblage is supported by in-depth research in consumer psychology, extensive consumer insights, interviews with industry-leading marketers, and case studies of transformative brands, big and small.

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