Description
Book SynopsisArtificial Intelligence for Business Creativity provides an in-depth examination of the integration of Artificial Intelligence (AI) into the business sector to foster creativity. The book explores the interplay between micro-level individual creativity and macro-level organizational innovation through the lens of AI. It delves into three crucial areas where AI can stimulate business creativity: product and service design, optimized processes, and enhanced organizational collaboration. The authors also highlight the versatility and capability of generative AI systems in promoting creativity and innovation.
Intended for business leaders, managers, entrepreneurs, and those interested in AI and creativity, the book offers practical guidance and insightful recommendations on how organizations can effectively utilize AI to enhance their creative process. By offering a comprehensive understanding of the role of AI in fostering creativity, the book equips its readers with the
Trade Review
"Artificial Intelligence for Business Creativity" provides inspiration and practical guidance for business leaders to explore the power of AI to achieve greater creative success and improve business outcomes. This book is a critical contribution at a time of great innovation in the field"
- Jerry Dischler, VP/GM, Ads, Google
"In this new age of generative AI, understanding how AI can enhance creativity in business is a critical emerging topic whether for marketing, new business ventures, or designing new business models. Pagani & Champion have produced a valuable resource that shows how to manage AI-augmented work for creative business tasks".
- Omar A. El Sawy, Kenneth King Stonier Chair in Business Administration, Professor of Information Systems, USC Marshall School of Business, Los Angeles, California
"This leaves no doubts about whether AI can help evolve your business. It illuminates how AI can serve as both a catalyst and muse to anyone seeking new approaches to business problem solving. An excellent roadmap for professionals charged with creating meaningful business transformation at a velocity never before imaginable."
- Alan Schulman, Managing Partner, UpperRight Former Chief Creative Officer, Deloitte Digital
Table of ContentsForeword
Igor Jablokov
INTRODUCTION
Margherita Pagani and Renaud Champion
PART ONE - Artificial Intelligence and Creativity
1. Creativity and Innovation in the Age of AI
Yoram (Jerry) Wind, Margherita Pagani, and Stacey Lynn Schulman
2. Could Artificial Intelligence make us humans more creative?
Margherita Pagani, Renaud Champion
PART TWO - From Individual Creativity Towards Business Creativity
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- When Artificial Intelligence Systems help to inspire creative new venture ideas
Margherita Pagani, Nathan Sorin
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- How AI can foster Business Creativity
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Margherita Pagani, Renaud Champion
- Artificial Intelligence and Creativity in Marketing: a proposed typology and new directions for academia-industry collaborations
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Nisreen Ameen, Gagan Deep Sharma, Shlomo Tarba
- Towards AI-enabled support for creative thinking about business models
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Mark Dowsett, Neil Maiden, Charles Baden-Fuller
- Conclusions and Future Directions
Margherita Pagani and Renaud Champion
APPENDIX – Think Forward
Legal Issues of AI for Business Creativity
Olivier Lasmoles
Index
