Description

Book Synopsis
Doug Rose has been transforming organizations through technology, training, and process optimization for more than 25 years. He is the author of the Project Management Institute (PMI) first major publication on the agile framework, Leading Agile Teams. He is also the author of Data Science: Create Teams That Ask the Right Questions and Deliver Real Value and Enterprise Agility for Dummies.


Doug has a master degree (MS) in information management, a law degree (JD) from Syracuse University, and a BA from the University of Wisconsin-Madison. He is also a Scaled Agile Framework Program Consultant (SPC), Certified Technical Trainer (CTT+), Certified Scrum Professional (CSP-SM), Certified Scrum Master (CSM), PMI Agile Certified Professional (PMI-ACP), Project Management Professional (PMP), and Certified Developer for Apache Hadoop (CCDH). You can attend his lively and engaging business and project management courses at the University of Chicago or o

Table of Contents
Foreword xv

Preface xix

PART I: Thinking Machines: An Overview of Artificial Intelligence 1

Chapter 1: What Is Artificial Intelligence? 3

What Is Intelligence? 4

Testing Machine Intelligence 6

The General Problem Solver 8

Strong and Weak Artificial Intelligence 11

Artificial Intelligence Planning 14

Learning over Memorizing 15

Chapter Takeaways 18

Chapter 2: The Rise of Machine Learning 19

Practical Applications of Machine Learning 22

Artificial Neural Networks 24

The Fall and Rise of the Perceptron 27

Big Data Arrives 30

Chapter Takeaways 33

Chapter 3: Zeroing in on the Best Approach 35

Expert System Versus Machine Learning 35

Supervised Versus Unsupervised Learning 37

Backpropagation of Errors 38

Regression Analysis 41

Chapter Takeaways 43

Chapter 4: Common AI Applications 45

Intelligent Robots 45

Natural Language Processing 48

The Internet of Things 50

Chapter Takeaways 51

Chapter 5: Putting AI to Work on Big Data 53

Understanding the Concept of Big Data 54

Teaming Up with a Data Scientist 54

Machine Learning and Data Mining: What’s the Difference? 55

Making the Leap from Data Mining to Machine Learning 56

Taking the Right Approach 57

Chapter Takeaways 59

Chapter 6: Weighing Your Options 61

Chapter Takeaways 64

PART II: Machine Learning 65

Chapter 7: What Is Machine Learning? 67

How a Machine Learns 71

Working with Data 74

Applying Machine Learning 77

Different Types of Learning 79

Chapter Takeaways 81

Chapter 8: Different Ways a Machine Learns 83

Supervised Machine Learning 83

Unsupervised Machine Learning 86

Semi-Supervised Machine Learning 89

Reinforcement Learning 91

Chapter Takeaways 93

Chapter 9: Popular Machine Learning Algorithms 95

Decision Trees 99

k-Nearest Neighbor 101

k-Means Clustering 104

Regression Analysis 108

Naive Bayes 110

Chapter Takeaways 113

Chapter 10: Applying Machine Learning Algorithms 115

Fitting the Model to Your Data 119

Choosing Algorithms 120

Ensemble Modeling 121

Deciding on a Machine Learning Approach 123

Chapter Takeaways 124

Chapter 11: Words of Advice 125

Start Asking Questions 125

Don’t Mix Training Data with Test Data 127

Don’t Overstate a Model’s Accuracy 127

Know Your Algorithms 128

Chapter Takeaways 128

PART III: Artificial Neural Networks 129

Chapter 12: What Are Artificial Neural Networks? 131

Why the Brain Analogy? 133

Just Another Amazing Algorithm 133

Getting to Know the Perceptron 135

Squeezing Down a Sigmoid Neuron 138

Adding Bias 141

Chapter Takeaways 142

Chapter 13: Artificial Neural Networks in Action 143

Feeding Data into the Network 143

What Goes on in the Hidden Layers 145

Understanding Activation Functions 149

Adding Weights 151

Adding Bias 152

Chapter Takeaways 153

Chapter 14: Letting Your Network Learn 155

Starting with Random Weights and Biases 156

Making Your Network Pay for Its Mistakes: The Cost Function 157

Combining the Cost Function with Gradient Descent 158

Using Backpropagation to Correct for Errors 160

Tuning Your Network 163

Employing the Chain Rule 164

Batching the Data Set with Stochastic Gradient Descent 166

Chapter Takeaways 167

Chapter 15: Using Neural Networks to Classify or Cluster 169

Solving Classification Problems 170

Solving Clustering Problems 172

Chapter Takeaways 174

Chapter 16: Key Challenges 175

Obtaining Enough Quality Data 175

Keeping Training and Test Data Separate 176

Carefully Choosing Your Training Data 177

Taking an Exploratory Approach 177

Choosing the Right Tool for the Job 178

Chapter Takeaways 178

PART IV: Putting Artificial Intelligence to Work 179

Chapter 17: Harnessing the Power of Natural Language Processing 181

Extracting Meaning from Text and Speech with NLU 183

Delivering Sensible Responses with NLG 184

Automating Customer Service 186

Reviewing the Top NLP Tools and Resources 187

NLU Tools 189

NLG Tools 190

Chapter Takeaways 191

Chapter 18: Automating Customer Interactions 193

Choosing Natural Language Technologies 195

Review the Top Tools for Creating Chatbots and Virtual Agents 196

Chapter Takeaways 198

Chapter 19: Improving Data-Based Decision-Making 199

Choosing Between Automated and Intuitive Decision-Making 201

Gathering Data in Real Time from IoT Devices 202

Reviewing Automated Decision-Making Tools 204

Chapter Takeaways 205

Chapter 20: Using Machine Learning to Predict Events and Outcomes 207

Machine Learning Is Really about Labeling Data 208

Looking at What Machine Learning Can Do 210

Predict What Customers Will Buy 210

Answer Questions Before They’re Asked 210

Make Better Decisions Faster 212

Replicate Expertise in Your Business 213

Use Your Power for Good, Not Evil: Machine Learning Ethics 214

Review the Top Machine Learning Tools 216

Chapter Takeaways 218

Chapter 21: Building Artificial Minds 219

Separating Intelligence from Automation 221

Adding Layers for Deep Learning 222

Considering Applications for Artificial Neural Networks 223

Classifying Your Best Customers 224

Recommending Store Layouts 225

Analyzing and Tracking Biometrics 226

Reviewing the Top Deep Learning Tools 228

Chapter Takeaways 229

Index 231

Artificial Intelligence for Business

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    Order before 4pm today for delivery by Tue 9 Jun 2026.

    A Paperback by Doug Rose

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      View other formats and editions of Artificial Intelligence for Business by Doug Rose

      Publisher: Pearson Education
      Publication Date: 3/19/2021 12:00:00 AM
      ISBN13: 9780136556619, 978-0136556619
      ISBN10: 0136556612

      Description

      Book Synopsis
      Doug Rose has been transforming organizations through technology, training, and process optimization for more than 25 years. He is the author of the Project Management Institute (PMI) first major publication on the agile framework, Leading Agile Teams. He is also the author of Data Science: Create Teams That Ask the Right Questions and Deliver Real Value and Enterprise Agility for Dummies.


      Doug has a master degree (MS) in information management, a law degree (JD) from Syracuse University, and a BA from the University of Wisconsin-Madison. He is also a Scaled Agile Framework Program Consultant (SPC), Certified Technical Trainer (CTT+), Certified Scrum Professional (CSP-SM), Certified Scrum Master (CSM), PMI Agile Certified Professional (PMI-ACP), Project Management Professional (PMP), and Certified Developer for Apache Hadoop (CCDH). You can attend his lively and engaging business and project management courses at the University of Chicago or o

      Table of Contents
      Foreword xv

      Preface xix

      PART I: Thinking Machines: An Overview of Artificial Intelligence 1

      Chapter 1: What Is Artificial Intelligence? 3

      What Is Intelligence? 4

      Testing Machine Intelligence 6

      The General Problem Solver 8

      Strong and Weak Artificial Intelligence 11

      Artificial Intelligence Planning 14

      Learning over Memorizing 15

      Chapter Takeaways 18

      Chapter 2: The Rise of Machine Learning 19

      Practical Applications of Machine Learning 22

      Artificial Neural Networks 24

      The Fall and Rise of the Perceptron 27

      Big Data Arrives 30

      Chapter Takeaways 33

      Chapter 3: Zeroing in on the Best Approach 35

      Expert System Versus Machine Learning 35

      Supervised Versus Unsupervised Learning 37

      Backpropagation of Errors 38

      Regression Analysis 41

      Chapter Takeaways 43

      Chapter 4: Common AI Applications 45

      Intelligent Robots 45

      Natural Language Processing 48

      The Internet of Things 50

      Chapter Takeaways 51

      Chapter 5: Putting AI to Work on Big Data 53

      Understanding the Concept of Big Data 54

      Teaming Up with a Data Scientist 54

      Machine Learning and Data Mining: What’s the Difference? 55

      Making the Leap from Data Mining to Machine Learning 56

      Taking the Right Approach 57

      Chapter Takeaways 59

      Chapter 6: Weighing Your Options 61

      Chapter Takeaways 64

      PART II: Machine Learning 65

      Chapter 7: What Is Machine Learning? 67

      How a Machine Learns 71

      Working with Data 74

      Applying Machine Learning 77

      Different Types of Learning 79

      Chapter Takeaways 81

      Chapter 8: Different Ways a Machine Learns 83

      Supervised Machine Learning 83

      Unsupervised Machine Learning 86

      Semi-Supervised Machine Learning 89

      Reinforcement Learning 91

      Chapter Takeaways 93

      Chapter 9: Popular Machine Learning Algorithms 95

      Decision Trees 99

      k-Nearest Neighbor 101

      k-Means Clustering 104

      Regression Analysis 108

      Naive Bayes 110

      Chapter Takeaways 113

      Chapter 10: Applying Machine Learning Algorithms 115

      Fitting the Model to Your Data 119

      Choosing Algorithms 120

      Ensemble Modeling 121

      Deciding on a Machine Learning Approach 123

      Chapter Takeaways 124

      Chapter 11: Words of Advice 125

      Start Asking Questions 125

      Don’t Mix Training Data with Test Data 127

      Don’t Overstate a Model’s Accuracy 127

      Know Your Algorithms 128

      Chapter Takeaways 128

      PART III: Artificial Neural Networks 129

      Chapter 12: What Are Artificial Neural Networks? 131

      Why the Brain Analogy? 133

      Just Another Amazing Algorithm 133

      Getting to Know the Perceptron 135

      Squeezing Down a Sigmoid Neuron 138

      Adding Bias 141

      Chapter Takeaways 142

      Chapter 13: Artificial Neural Networks in Action 143

      Feeding Data into the Network 143

      What Goes on in the Hidden Layers 145

      Understanding Activation Functions 149

      Adding Weights 151

      Adding Bias 152

      Chapter Takeaways 153

      Chapter 14: Letting Your Network Learn 155

      Starting with Random Weights and Biases 156

      Making Your Network Pay for Its Mistakes: The Cost Function 157

      Combining the Cost Function with Gradient Descent 158

      Using Backpropagation to Correct for Errors 160

      Tuning Your Network 163

      Employing the Chain Rule 164

      Batching the Data Set with Stochastic Gradient Descent 166

      Chapter Takeaways 167

      Chapter 15: Using Neural Networks to Classify or Cluster 169

      Solving Classification Problems 170

      Solving Clustering Problems 172

      Chapter Takeaways 174

      Chapter 16: Key Challenges 175

      Obtaining Enough Quality Data 175

      Keeping Training and Test Data Separate 176

      Carefully Choosing Your Training Data 177

      Taking an Exploratory Approach 177

      Choosing the Right Tool for the Job 178

      Chapter Takeaways 178

      PART IV: Putting Artificial Intelligence to Work 179

      Chapter 17: Harnessing the Power of Natural Language Processing 181

      Extracting Meaning from Text and Speech with NLU 183

      Delivering Sensible Responses with NLG 184

      Automating Customer Service 186

      Reviewing the Top NLP Tools and Resources 187

      NLU Tools 189

      NLG Tools 190

      Chapter Takeaways 191

      Chapter 18: Automating Customer Interactions 193

      Choosing Natural Language Technologies 195

      Review the Top Tools for Creating Chatbots and Virtual Agents 196

      Chapter Takeaways 198

      Chapter 19: Improving Data-Based Decision-Making 199

      Choosing Between Automated and Intuitive Decision-Making 201

      Gathering Data in Real Time from IoT Devices 202

      Reviewing Automated Decision-Making Tools 204

      Chapter Takeaways 205

      Chapter 20: Using Machine Learning to Predict Events and Outcomes 207

      Machine Learning Is Really about Labeling Data 208

      Looking at What Machine Learning Can Do 210

      Predict What Customers Will Buy 210

      Answer Questions Before They’re Asked 210

      Make Better Decisions Faster 212

      Replicate Expertise in Your Business 213

      Use Your Power for Good, Not Evil: Machine Learning Ethics 214

      Review the Top Machine Learning Tools 216

      Chapter Takeaways 218

      Chapter 21: Building Artificial Minds 219

      Separating Intelligence from Automation 221

      Adding Layers for Deep Learning 222

      Considering Applications for Artificial Neural Networks 223

      Classifying Your Best Customers 224

      Recommending Store Layouts 225

      Analyzing and Tracking Biometrics 226

      Reviewing the Top Deep Learning Tools 228

      Chapter Takeaways 229

      Index 231

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