Description
Book SynopsisApparel Merchandising: The Line Starts Here analyzes the evolution and development of the merchandising function in branded apparel companies and retail private label apparel. It describes today’s challenges for both apparel manufacturers and retailers in meeting the consumer’s demands for the right products at the right prices - and at the right times. Approached from the perspective of the apparel product manager, Rosenau and Wilson cover men's and women's sportswear and activewear and children's wear in both domestic and international markets. The text follows the evolution of the merchandising function with emphasis on product development and production efficiency, highlighting the philosophies of industry executives and the effective integration of the merchandising, marketing, and manufacturing functions along the way. The third edition emphasizes the increased importance of retailer’s private brands, explores how companies apply technology to all facets of product development and supply chain management, and addresses the impact of social media on both retailers and apparel manufacturers.
Table of ContentsPreface Acknowledgments
Part 1: Merchandising: The Concept 1. Evolution of Merchandising in the Apparel Industry and Managing Private Label Apparel in the Retail Industry 2. Modern Merchandising
Part 2: Merchandising: The Planning 3. Market Knowledge 4. Planning and Control
Part 3: Merchandising: The Execution 5. Line Development: Principles and Technologies 6. Line Development: The Process 7. Pricing and Costing Strategies 8. Quality 9. Supply Chain Management 10. Sourcing Strategies 11. The Sourcing Process
Part 4: Merchandising: The Future 12. Future Direction Glossary Appendix Credits for Figures Index
