Description
Book SynopsisThe accompanying Analysing Media Texts DVD-ROM is the winner of the 2006 British Universities Film and Video Council 'Learning on Screen Award' for Interactive Media (Course and Curriculum related content). More about the awards and the shortlist can be found at
Visit the Understanding Media series microsite.
This book provides an engaging introduction to analysing media texts. Students learn how to do semiotic, genre and narrative analysis, content and discourse analysis, and engage with debates about the politics of representation. Each chapter provides readings and worked examples, from the classic 1959 film melodrama by Douglas Sirk, Imitation of Life, to contemporary television ads.
The book has an accompanying DVD
Table of Contents
Introduction – Marie Gillespie and Jason Toynbee
Signs, Codes and Cultures – Jostein Gripsrud
Genre – Gill Branston
Media Storytelling : Analysing Film and Broadcast Narratives – Marie Gillespie
Discourse Analysis and Content Analysis – David Hesmondhalgh
The Politics of Representation – Jason Toynbee
