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Book Synopsis

IS TELEVISION ADVERTISING YOUR NEXT BOLD MOVE?
Americans are watching more video content than ever—nearly six hours a day on average. A closer look at how audiences are consuming content reveals that video is a broad category including streaming, digital, and linear TV and that these alternatives are much more integrated than many acknowledge.
All-Inclusive TV reframes the conversation about video content to prove that traditional TV inventory not only fits within the current media marketplace but retains the power to transform brands and businesses beyond expectation. Chuck Hengel shows how data science, automation, and artificial intelligence help linear TV measure and optimize ad campaigns, achieve the accountability sought by modern marketers, and create a targeted, rich advertising opportunity.
If you’re trying to build a brand, gain visibility, or attract new customers, linear TV continues to be a smart bet for the big impact it can have on both performance marketing and brand building.

All-Inclusive TV: How Booming Brands Are Reimagining TV Advertising

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    A Paperback by Chuck Hengel

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      View other formats and editions of All-Inclusive TV: How Booming Brands Are Reimagining TV Advertising by Chuck Hengel

      Publisher: Advantage Media Group
      Publication Date: Publication Date: 29/06/2021
      ISBN13: 9781642252828, 978-1642252828
      ISBN10: 1642252824

      Description

      Book Synopsis

      IS TELEVISION ADVERTISING YOUR NEXT BOLD MOVE?
      Americans are watching more video content than ever—nearly six hours a day on average. A closer look at how audiences are consuming content reveals that video is a broad category including streaming, digital, and linear TV and that these alternatives are much more integrated than many acknowledge.
      All-Inclusive TV reframes the conversation about video content to prove that traditional TV inventory not only fits within the current media marketplace but retains the power to transform brands and businesses beyond expectation. Chuck Hengel shows how data science, automation, and artificial intelligence help linear TV measure and optimize ad campaigns, achieve the accountability sought by modern marketers, and create a targeted, rich advertising opportunity.
      If you’re trying to build a brand, gain visibility, or attract new customers, linear TV continues to be a smart bet for the big impact it can have on both performance marketing and brand building.

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