Through case studies, exa
Table of Contents
Chapter 1: Introduction
Chapter 2: Marketing Fundamentals
Chapter 3: Branding
Written by Guest Author Tom ByronCase Study: Klei Entertainment
Chapter 4: Developing Your Market Campaign and Calendar
Chapter 5: Marketing Vehicles That Can Work Well for Indies
Case Study: Supergiant Games
Chapter 6: Developing the Marketing Plan
Case Study: The Binary Mill’s Mini Motor Racing
Chapter 7: PR
Written by Guest Author Emily MorgantiCase Study: Additional PR Examples
Chapter 8: Marketing Materials
Chapter 9: Audience/Community Development
Case Study: Telltale Games
Chapter 10: Post-Launch
Case Study: Flippfly’s Race the Sun
Chapter 11: What if Something Goes Wrong?!
Appendix 1: Glossary
Appendix 2: Marketing Fundamentals Worksheet
Appendix 3: Marketing Plan Outline
Appendix 4: Check Lists
Appendix 5: Press Release Worksheets
