Description

Book Synopsis

Learn how to market for your indie game, even with a small budget and limited resources.

For those who want to earn a regular income from making indie games, marketing can be nearly as vital to the success of the game as the game itself. A Practical Guide to Indie Game Marketing provides you with the tools needed to build visibility and sell your game. With special focus on developers with small budgets and limited staff and resources, this book is packed with recommendations and techniques that you can put to use immediately. As a seasoned marketing professional, author Joel Dreskin provides insight into practical, real-world experiences from marketing numerous successful games and also shares tips on mistakes to avoid. Presented in an easy to read format, A Practical Guide to Indie Game Marketing includes information on establishing an audience and increasing visibility so you can build successes with your studio and games.

  • Through case studies, exa

    Table of Contents

    Chapter 1: Introduction

    Chapter 2: Marketing Fundamentals

    Chapter 3: Branding

    Written by Guest Author Tom ByronCase Study: Klei Entertainment

    Chapter 4: Developing Your Market Campaign and Calendar

    Chapter 5: Marketing Vehicles That Can Work Well for Indies

    Case Study: Supergiant Games

    Chapter 6: Developing the Marketing Plan

    Case Study: The Binary Mill’s Mini Motor Racing

    Chapter 7: PR

    Written by Guest Author Emily MorgantiCase Study: Additional PR Examples

    Chapter 8: Marketing Materials

    Chapter 9: Audience/Community Development

    Case Study: Telltale Games

    Chapter 10: Post-Launch

    Case Study: Flippfly’s Race the Sun

    Chapter 11: What if Something Goes Wrong?!

    Appendix 1: Glossary

    Appendix 2: Marketing Fundamentals Worksheet

    Appendix 3: Marketing Plan Outline

    Appendix 4: Check Lists

    Appendix 5: Press Release Worksheets

A Practical Guide to Indie Game Marketing

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    £42.74

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    RRP £44.99 – you save £2.25 (5%)

    Order before 4pm tomorrow for delivery by Fri 24 Jul 2026.

    A Paperback by Joel Dreskin

    15 in stock

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      Publisher: Taylor & Francis Ltd
      Publication Date: 1/23/2015 12:12:00 AM
      ISBN13: 9781138801547, 978-1138801547
      ISBN10: 1138801542
      Also in:
      The arts: general topics Information technology industries Games development and programming

      Description

      Book Synopsis

      Learn how to market for your indie game, even with a small budget and limited resources.

      For those who want to earn a regular income from making indie games, marketing can be nearly as vital to the success of the game as the game itself. A Practical Guide to Indie Game Marketing provides you with the tools needed to build visibility and sell your game. With special focus on developers with small budgets and limited staff and resources, this book is packed with recommendations and techniques that you can put to use immediately. As a seasoned marketing professional, author Joel Dreskin provides insight into practical, real-world experiences from marketing numerous successful games and also shares tips on mistakes to avoid. Presented in an easy to read format, A Practical Guide to Indie Game Marketing includes information on establishing an audience and increasing visibility so you can build successes with your studio and games.

      • Through case studies, exa

        Table of Contents

        Chapter 1: Introduction

        Chapter 2: Marketing Fundamentals

        Chapter 3: Branding

        Written by Guest Author Tom ByronCase Study: Klei Entertainment

        Chapter 4: Developing Your Market Campaign and Calendar

        Chapter 5: Marketing Vehicles That Can Work Well for Indies

        Case Study: Supergiant Games

        Chapter 6: Developing the Marketing Plan

        Case Study: The Binary Mill’s Mini Motor Racing

        Chapter 7: PR

        Written by Guest Author Emily MorgantiCase Study: Additional PR Examples

        Chapter 8: Marketing Materials

        Chapter 9: Audience/Community Development

        Case Study: Telltale Games

        Chapter 10: Post-Launch

        Case Study: Flippfly’s Race the Sun

        Chapter 11: What if Something Goes Wrong?!

        Appendix 1: Glossary

        Appendix 2: Marketing Fundamentals Worksheet

        Appendix 3: Marketing Plan Outline

        Appendix 4: Check Lists

        Appendix 5: Press Release Worksheets

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