Search results for ""Author Darren Bridger""

Book SynopsisDarren Bridger is a consultant to designers and marketers, advising on using and analyzing data that tap into consumers' non-conscious thinking and motivations. He was one of the original pioneers of the Consumer Neuroscience industry, helping to pioneer two of the first companies in the field then joining the world's largest agency, Neurofocus (now part of the Nielsen company). He is currently Head of Insights at NeuroStrata. Trade Review"A super, easy-to-read book demystifying the world of neuro design, addressing the balance between the role of human creativity and that of neuroscience in modern design. If you think neuro design is about creating bland designs by deconstructing beauty, you need to read this book. It's not about that at all. Darren Bridger introduces all the major themes, key methods and tools underlying the science in engaging, manageable chunks. Any book that explains the allure of memes has to get five stars from me." * Jamie Croggon, Design Director, SharkNinja *"With solid science as the starting point, Darren Bridger provides an eminently practical guide to designing for your customer's brain. Neuro Design is packed with actionable strategies and techniques, and is a must-read for every marketer and designer." * Roger Dooley, author of Brainfluence *"A topic which should be of great importance to anyone in the business of retailing, advertising and marketing. Darren Bridger deals with complex topics in an engaging and practical manner, covering all aspects of the interplay between brain function and product design. Such an understanding is crucial for ensuring consumers stop and buy, rather than walking on by." * Dr David Lewis, Chairman of Mindlab International & Author of The Brain Sell *Table of Contents Section - 01: What is Neuro Design?; Section - 02: Neuroaesthetics; Section - 03: Processing Fluency; Section - 04: How First Impressions Work; Section - 05: Multisensory and Emotional Design; Section - 06: Visual Saliency Maps; Section - 07: Visual Persuasion and Behavioural Economics; Section - 08: Designing for Screens; Section - 09: Viral Designs; Section - 10: Designing Presentation Slides; Section - 11: Conducting Neuro Design Research; Section - 12: Conclusion;

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Book SynopsisWould you like to weigh up a situation and devise a resolution more effectively? Do you want to make decisions confidently and put them into effect with less worry? Would you like to be able to focus exclusively on the issue in hand rather than be distracted by a dozen irrelevant thoughts? Choices we can expect to encounter, from life-changing career moves to the best route to the coast, can expend a lot of time and mental energy if we haven’t learnt the basic skills required for getting things done effectively and decisively. This book is a basic practical guide to the all-important mental process by which we all live our lives – analyzing a situation, sorting out how to respond to it, and taking action accordingly. We discover how to solve problems and make choices swiftly and satisfactorily, how to reduce mental stress while working under pressure, how to turn bright ideas into positive action. Following the techniques and exercises given here, you’ll soon find you are using your brain more efficiently. Your payback will be in greater confidence and greater peace of mind – which in turn will help your mental processing. Step inside this virtual circle now, and join the blessed ranks of the sorted!

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Book SynopsisText in Arabic. In a world of growing health awareness and new health trends, many people still neglect the most important factor of them all the mind. Brain training exercises are the natural, effective, and fun way to improve mental activity and cognitive processing. Available for the first time in Arabic, these titles will you help sharpen your cognitive abilities and train your brain for increased mental well-being.

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