Search results for ""Author Candice J. Nelson""
Taylor & Francis Ltd Campaigns and Elections American Style
Book SynopsisWith new and revised chapters throughout, the sixth edition of Campaigns and Elections American Style allows academics and campaign professionals the chance to explain how the COVID-19 pandemic, 2020 general election, and 2022 midterm election upended the campaign process and changed the landscape of political campaigns forever. Offering a unique and careful mix of Democrat and Republican, academic and practitioner, and male and female campaign perspectives, this volume scrutinizes national and local-level campaigns. Students, citizens, candidates, and campaign managers learn not only how to win elections but also why it is imperative to do so in a safe and ethical way. Perfect for a variety of courses in American government, this book is especially valuable to schools of campaign management and campaign professionals working at every level from the local to the global.Highlights of the Sixth Edition Covers the 2020 and 2022 elections with aTrade ReviewPraise for Campaigns and Elections American Style By combining insights from academic research on campaigns with first-hand experiences of campaign practitioners, Campaigns and Elections American Style provides a comprehensive and enlightening account of contemporary political campaigns at every level. Rachel Bitecofer, Christopher Newport University Nelson and Thurber have assembled an excellent team of authors to help us understand prior elections and also train our sights on future elections. A distinct element of the book is the cutting-edge, insightful chapters by those actually doing the work of running campaigns, while being grounded in expert academic work. Together, they provide strong coverage of phenomena old and new to place campaigns in the broader context of American government: the use of big data, social media, and substantial unpaid-for traditional media; campaign finance, major donors, Super PACs, and 501(c) organizations; and polling, campaign management, the ground game, parties, and redistricting. David Magleby, Brigham Young University Thurber and Nelson’s text is an important resource that brings together perspectives of both academics and experienced campaign professionals to make the case "that campaigns matter." While these insights consider the influence of recent changes in digital technology, data, and social media in an increasingly polarized society, they also connect their analysis of key variables – the political context, voters, messaging, and money -- to the fundamentals of successful political campaigns. Amy E. Jasperson, Rhodes College Praise for Campaigns and Elections American Style By combining insights from academic research on campaigns with first-hand experiences of campaign practitioners, Campaigns and Elections American Style provides a comprehensive and enlightening account of contemporary political campaigns at every level. Rachel Bitecofer, Christopher Newport University Nelson and Thurber have assembled an excellent team of authors to help us understand prior elections and also train our sights on future elections. A distinct element of the book is the cutting-edge, insightful chapters by those actually doing the work of running campaigns, while being grounded in expert academic work. Together, they provide strong coverage of phenomena old and new to place campaigns in the broader context of American government: the use of big data, social media, and substantial unpaid-for traditional media; campaign finance, major donors, Super PACs, and 501(c) organizations; and polling, campaign management, the ground game, parties, and redistricting. David Magleby, Brigham Young University Thurber and Nelson’s text is an important resource that brings together perspectives of both academics and experienced campaign professionals to make the case "that campaigns matter." While these insights consider the influence of recent changes in digital technology, data, and social media in an increasingly polarized society, they also connect their analysis of key variables – the political context, voters, messaging, and money -- to the fundamentals of successful political campaigns. Amy E. Jasperson, Rhodes College Table of ContentsAn Introduction to Campaigns and Elections, American StyleDavid A. Dulio, Candice J. Nelson and James A. Thurber PART I Campaign Rules and Actors 1 US Democracy Survives a ChallengeChris Sautter 2 Redistricting and Reapportionment in U.S. ElectionsStephen K. Medvic 3 Outside Money and Inside Policy: Campaign Finance in Federal ElectionR. Sam Garrett 4 The Role of Political PartiesDavid A. Dulio and John S. Klemanski PART II Campaign Context 5 Campaign Management: The Key Elements of a CampaignAnne Caprara 6 The Uses and Challenges of Survey Research in Election CampaignsGlen Bolger 7 Primaries: The Key to Understanding Party Factions in American PoliticsElaine C. Kamarck PART III The Dynamics of the Campaign 8 Microtargeting and Big DataTom Bonier 9 Paid MediaTerrance Green 10 How Digital Changed the Political LandscapeScott Goodstein 11 The Changing Dynamics of Campaign Media: Earned and OwnedRon Elving 12 Field Organizing in Political CampaignsAlicia Kolar Prevost ConclusionCandice J. Nelson, James A. Thurber and David A. Dulio
£35.99
Rowman & Littlefield Publishers Campaign Warriors Political Consultants in
Book Synopsis Campaign politics has become increasingly professionalized in recent years. The growing prevalence and influence of paid consultants in the United States and other democracies is one of the most important factors changing the nature of electoral politics. Campaign Warriors thoroughly examines this criticaland controversialdevelopment and its impact on the political system in the U.S. and other countries. The contributors approach the topic from several different perspectives, including the increasing use of spin doctors and the resulting loss of influence of state and national political parties. The book investigates the role of these paid advisers: who they are, what they do and why, and how they feel about their work. The contributors discuss the consultant''s relationship with candidates and parties, and analyze the effect of their efforts on election outcome.
£18.04
Rowman & Littlefield Publishers Grant Park The Democratization of Presidential
Book Synopsis In the forty-year span between 1968 and 2008, the United States underwent great change in nearly every avenue of lifeeconomics, social mores, demographics, technology, and, of course, politics. The way Americans chose Richard Nixon as their president was very different from the way they chose Barack Obama. The process of selecting Obama was more open and inclusive in a number of ways. In Grant Park, Candice J. Nelson examines the democratization of the presidential election process over four turbulent decades. Nelson examines her topic through the metaphor of Chicago''s famous Grant Park. During the tumultuous Democratic Party convention of 1968, thousands of young people and African Americans rioted in Grant Park after being excluded from the nomination process. In 2008, on the other hand, thousands again jammed the park, but this time they were celebrating the convincing victory of their first African American president. A lot had to happen in American politics during that forty-year period before Obama could emerge victoriously from the Windy City. In Grant Park, Nelson explains how changes in technology, finance laws, party rules, political institutions, and the electorate itself produced the stunning turnaround, and how presidential selection might change again heading toward November 2012 and beyond. The presidential election of 2012 will bear little resemblance to the 1968 election. Americans will have more opportunities to participate in the election, and the electorate will be more diverse. While the campaign finance system continues to challenge the democratization of presidential elections, the overall picture of presidential elections is one much more democratic than demonstrators faced in Grant Park in the summer of 1968.From Grant Park
£23.75
Rowman & Littlefield Publishers Vital Signs
Book Synopsis
£18.99
Rowman & Littlefield Crowded Airwaves
Book SynopsisPolitical advertising plays a key role in modern electioneering and has formed part of political campaigns since the earliest federal elections were held in the United States. As modes of mass communication have evolved, so have the venues for campaign advertisingfrom newspapers to radio and television, and today, the Internet. Not only have the outlets for political advertising expanded over the past twenty years, so have the number of groups using it to convey information and advance their points of view. Because political advertising has become such a pervasive medium for candidates, political parties, and special interest groups, understanding its role in election campaigns becomes all the more important. Crowded Airwaves gathers some of the most significant new work in American political advertising and communication. The contributors provide an objective and balanced analysis of political advertising: its causes, its growth, and its consequences on elections in the United
£18.04
