Wanghong as Social Media Entertainment in China
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Hardback by David Craig , Jian Lin
Short Description:
In Chinese, the term wanghong refers to creators, social media entrepreneurs alternatively known as KOLs (key opinion leaders) and zhubo... Read more
Publisher: Springer Nature Switzerland AGPublication Date: 26/02/2021
ISBN13: 9783030653750, 978-3030653750
ISBN10: 3030653757
Number of Pages: 197