Description
Book SynopsisIgniting business growth through UX In an increasingly digital world, users are rewarding products and services that provide them with a good experience and punishing those that don't with their wallets. Organizations realize they need to adapt quickly but don't know how or where to start. InUser Experience Design: A Practical Playbook to Fuel Business Growth,UXReactorco-Founder SatyamKantamnenidistills 25 years of industry experience into a pragmatic approach to help organizations advance in the highly competitive and rapidly changing digital world. You'll discover: Why putting users at the center of strategy leads to an almost unfair competitive advantageWays to build an organizational system that delivers a superior user experience that is replicable, consistent, and scalableCommon shortfalls that prevent organizations from reaping the value of experience design27 proven plays from theUXReactorplaybook to put concepts into practiceGame planning examples to execute at different levels of an organization A comprehensiveand practical book for everyone involved in the transformation business leaders, design leaders, product managers, engineers, and designers User Experience Design: A Practical Playbook to Fuel Business Growthis also an ideal blueprint for current andprospective UX practitioners seeking to improve their skills and further their careers.
Table of ContentsPart 1 – Play to win
Chapter 1 CASE STUDY OF ALTEDUKATION
Going digital is not the sole determinant of great outcomes
Chapter 2 INTRODUCTION
Merging roles of business, technology, and design
Chapter 3 THE USER EXPERIENCE PROBLEM
Understanding this problem is half the battle
Chapter 4 EXPERIENCE VALUE CHAIN
Creating business value by solving the user experience problem
Chapter 5 BUSINESS INSANITY
Doing the same thing and expecting a different result
Chapter 6 TWO CASE STUDIES OF EXPERIENCE TRANSFORMATION
Learning from the leaders
Chapter 7 GETTING THE SYSTEM RIGHT
Implementing four elements of a winning system
Chapter 8 MINDSETS OF A USER-CENTRIC ORGANIZATION
What can we learn from a 15th century polymath
Chapter 9 THE EXPERIENCE DESIGN PROCESS
Creating a structure that facilitates success
Chapter 10 GETTING THE RIGHT PEOPLE RIGHT
Aligning skills, roles, and personnel in a user-centric organization
Chapter 11 THE TRANSFORMATION STARTS WITH YOU
Preparing yourself to lead the charge
Part 2 27 PLAYS TO PRACTICE
Chapter 12 HOW TO NAVIGATE THE PLAYBOOK
Creating your own learning journey based on your intent
Chapter 13 HOW TO READ A PLAY
Understanding the mindful way of getting to your intent
Chapter 14 USER EMPATHY PLAY
How do I develop enough understanding to truly empathize with my user?
Chapter 15 INTRODUCTION - EXPERIENCE STRATEGY
Building the right scaffolding for a user-centric organization
Chapter 16 CULTURE DESIGN PLAY
How do I foster a user-first organizational environment?
Chapter 17 SHARED EMPATHY PLAY
How do I grow the collective empathy of my organization?
Chapter 18 EXPERIENCE ECOSYSTEM PLAY
How do I build a seamless experience for the user across the entire ecosystem?
Chapter 19 EXPERIENCE ROADMAP PLAY
How do I create a roadmap centered around the experience of a user?
Chapter 20 EXPERIENCE VISION PLAY
How do I create an experience vision that activates my organization?
Chapter 21 HIRING PLAY
How do I hire Experience Practitioners?
Chapter 22 CAREER LADDER PLAY
How do I enable Experience Practitioners to grow professionally in their careers?
Chapter 23 EXPERIENCE TRANSFORMATION PROGRAM PLAY
How do I build a robust program around Experience Transformation?
Chapter 24 INTRODUCTION - USER RESEARCH INSIGHTS
Building and activating the portfolio of insights
Chapter 25 PICKING A RESEARCH METHOD PLAY
How do I know which method to use to gather insights?
Chapter 26 RESEARCH RECRUITMENT PLAY
How do I recruit the right participants for user research?
Chapter 27 RESEARCH QUALITY PLAY
How do I ensure rigor in my user research?
Chapter 28 EXPERIENCE METRICS PLAY
How do I measure the success and quality of my user’s experience?
Chapter 29 INSIGHTS CURATION PLAY
How do I consolidate and leverage research insights?
Chapter 30 USER RESEARCH PROGRAM PLAY
How do I run an effective research program?
Chapter 31 INTRODUCTION - PRODUCT THINKING
Building a system to identify, prioritize and coordinate the right problems
Chapter 32 EXPERIENCE BENCHMARKING PLAY
How do I define baseline and “best-in-class” product experiences?
Chapter 33 EXPERIENCE DESIGN BRIEF PLAY
How do I align for success at the beginning of the design phase?
Chapter 34 DESIGN PROBLEMS AND OPPORTUNITIES PLAY
How do I decide what are the right problems to solve?
Chapter 35 PRODUCT EXPERIENCE PLANNING PLAY
How do I ensure the delivery of a great product experience?
Chapter 36 CROSS-FUNCTIONAL COLLABORATION PLAY
How do I collaborate across the organization to drive seamless and informed product experience design?
Chapter 37 PRODUCT THINKING PROGRAM PLAY
How do I catalyze great product experiences?
Chapter 38 INTRODUCTION - EXPERIENCE DESIGN DOING
Building an effective “solutioning” rhythm in your organization
Chapter 39 WORKFLOW DESIGN PLAY
How do I systematically optimize and design experiences?
Chapter 40 DETAILED DESIGN PLAY
How do I hone in on effective and quality designs?
Chapter 41 EXPERIENCE DESIGN REVIEW PLAY
How should an experience design review be run?
CHAPTER 42 DESIGN SYSTEM PLAY
How do I build and scale experience designs with high consistency
and quality?
CHAPTER 43 DESIGN QUALITY ASSURANCE (QA) PLAY
How do I test the quality of the delivered vs. engineered experience
designs?
CHAPTER 44 EXPERIENCE DESIGN DOING PROGRAM PLAY
How do I run an effective Experience Design Doing Program?
Part 3 Gametime
Chapter 45 A BUSINESS LEADER’S GAME PLAN
Contrasting the journey of two leaders in different business contexts
Chapter 46 A DESIGN LEADER’S GAME PLAN
Two journeys: Mature bv.d vs. Immature bv.d
Chapter 47 A DESIGN PRACTITIONER’S GAME PLAN
A journey of a successful experience strategist
Chapter 48 A NEWBIE PRACTITIONER’S GAME PLAN
The successful transition of an architect and a communication major
Chapter 49 A DESIGN COLLABORATOR’S GAME PLAN
A product manager and an engineers journey to becoming awesome collaborators
Chapter 50 THE EXPERIENCE PRACTITIONER’S MANIFESTO
A practitioner’s commitment to designing an awesome user experience
Chapter 51 THE LEADING BY EXPERIENCE MANIFESTO -
A leader’s commitment to driving business value through user experience design
INDEX
