Introduces the five-step
Trade Review
"Full of useful tools to make to make the most of this empowering medium." (Green World, May 2012)
"A more engaging read for non-tweeting non-for-profit organisations seeking fresh inspiration to become one of the Tweeples." (Financial Adviser, December 2011)
"Perfect for innovative leaders who want to use Twitter to achieve their cause-based aims." (The Grapevine)
"Packed with dynamic examples from around the world, readers will find guidance and inspiration in harnessing the micro-site for good." (Ethical Corporation)
"... filled with dynamic examples." (Publicnet.co.uk)
"... easy-to-read guide which shows you how to connect with other people online while reaching your own personal goals." (Fresh Direction)
Table of Contents
Foreword ix
by Biz Stone Preface xv
Introduction 1
Chapter 1 Be a Force for Good 3
Chapter 2 T (Target): Why Tweet? 13
Chapter 3 W(Write): Why You Should Tweet like Kanye 43
Chapter 4 E (Engage): Tools to Win 75
Chapter 5 E (Explore): Finding Everybody, and Bringing Everybody to You 117
Chapter 6 T (Track): Making Sure You’ve Hit Your Mark 139
Chapter 7 Applying the T.W.E.E.T. Framework 161
Conclusion 191
Top Questions Reference List 193
Resources 195
Acknowledgments 197
About the Author 200
Index 201
