Description
Book SynopsisEviane Leidig offers an in-depth look into the world of far-right women influencers, exploring the digital lives they cultivate as they seek new recruits for white nationalism.
Trade ReviewFinally, a book that looks at the women of the alt-right, the social media influencers who radicalize with a smile, who curate online “authenticity,” and who use traditional femininity to fight feminism. Critical but not dismissive, Eviane Leidig takes these women seriously without taking them at their word. As we all should. -- Cas Mudde, coauthor of
Populism: A Very Short IntroductionLeidig’s deep dive into the social media worlds of far-right women reveals how they weaponize mainstream influencer branding and marketing strategies to soften and package far-right content within relatable, everyday stories. Original, timely, and indispensable for understanding the modern far right. -- Cynthia Miller-Idriss, author of
Hate in the Homeland: The New Global Far RightThe Women of the Far Right is an immensely readable ethnographic investigation of an oft-overlooked aspect of modern extremism—the role of women. Eviane Leidig deftly shows how far-right influencers leverage social media tools like Instagram and YouTube to normalize extreme ideas. The book is a cautionary tale of how hateful ideas can be easily cloaked, and how influential they can be. -- Alice Marwick, author of
Status Update: Celebrity, Publicity, and Branding in the Social Media AgeThe Women of the Far Right explores how female influencers shape the discourse, norms, and practices of the far right and participate in the mobilization of new supporters. This book shows how important the role of far-right women influencers is in cultural polarization and social conflicts in Western societies and, thus, how they are expanding what far-right ideology means and its social impact. -- Arie Perliger, author of
American Zealots: Inside Right-Wing Domestic TerrorismA thorough and incisive account of the crucial role that women play in shaping and directing the online and social media discourse of the Far Right. * Journal of Social Media in Society *
Table of ContentsIntroduction: “A New Chapter”
1. The Alt-Right Versus the Far Right
2. Down the Rabbit Hole: My Red Pill Journey
3. Femininity Not Feminism
4. The Making of a Tradwife
5. Crowdsourcing Hate
6. From Protests to Parliaments
7. Countering the Far Right
Conclusion: “I’ve Taken the Real-Life Pill”
Notes
Index
