Description

Book Synopsis
An innovative examination of typography as a medium of communication rather than part of print or digital media.

Typography is everywhere and yet widely unnoticed. When we read type, we fail to see type. In this book, Kate Brideau considers typography not as part of print media or digital media but as a medium of communication itself, able to transcend the life and death of particular technologies. Examining the contradiction between typographic form (often overlooked) and function (often overpowering), Brideau argues that typography is made up not of letters but of shapes, and that shape is existentially and technologically central to the typographic medium.

After considering what constitutes typographic form, Brideau turns to typographic function and how it relates to form. Examining typography's role in both the neurological and psychological aspects of reading, she argues that typography's functions exceed reading; typographic forms communicate, but that commun

The Typographic Medium History and Foundations of

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    A Hardback by Kate Brideau

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      Publisher: MIT Press Ltd
      Publication Date: Publication Date: 12/10/2021
      ISBN13: 9780262045858, 978-0262045858
      ISBN10: 0262045850
      Also in:
      Typography and lettering

      Description

      Book Synopsis
      An innovative examination of typography as a medium of communication rather than part of print or digital media.

      Typography is everywhere and yet widely unnoticed. When we read type, we fail to see type. In this book, Kate Brideau considers typography not as part of print media or digital media but as a medium of communication itself, able to transcend the life and death of particular technologies. Examining the contradiction between typographic form (often overlooked) and function (often overpowering), Brideau argues that typography is made up not of letters but of shapes, and that shape is existentially and technologically central to the typographic medium.

      After considering what constitutes typographic form, Brideau turns to typographic function and how it relates to form. Examining typography's role in both the neurological and psychological aspects of reading, she argues that typography's functions exceed reading; typographic forms communicate, but that commun

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