D
Table of Contents
Introduction
Chapter 1 Glamour and Grammar
The power of stories
This is your brain on good content
Strategies of delight
The runway and the beltway: informal networks of influence
How good content helps us be out best selves
Content creates guiding narratives
What’s old is new again
How to find good stories
Chapter 2 The Age of the Educated Consumer
Why Politics won’t teach you about marketing
The educated consumer
Chapter 3 It’s About Human Nature
Learning from the best human storytellers
Chapter 4 It’s Life Stages, Not Ages: The Generation Myth and the Power of Personalization
Data and privacy
The evolution of personalization
Personalization for B2B
Mobile and omni-channel personalization
Taking personalization offline
Chapter 5 Atomize, Serialize, Magnetize, and Keep Your Velocity
Solving for Distribution
Velocity is Tranformational
Chapter 6 Only Connect: Creativity & Consistency
Building a content culture
Inspiring organization-wide creativity
Individual creativity
Connectivity
How brands evolve
Chapter 7 Content Marketing Applied Part 1
Content marketing applied: The content hub
The process of creating a hub
Thought Leadership
Have a strong visual vocabulary
Emerging platforms
The best content hubs…
Internal communications
Chapter 8 Content Marketing Applied Part 2
Knowledge transfer: putting it all together
How the industry is changing
Chapter 9 Asymmetrical Thinking
Afterward: The Future of Storytelling
