Description
Book SynopsisHow to win in the world's largest retail market.
China is the largest e-commerce market in the world and the most digital of the major economies. At the same time, many international brands are intimidated by the China market given their lack of familiarity and the significant cultural and language differences.
The Smart Business Guide helps bridge this gap by providing a how-to approach to the China e-commerce ecosystem. E-commerce provides a powerful tool for brands to reach consumers and offers the predictability and statistical feedback that dramatically reduces the costs of a brand to enter the China market.
A quick, punchy read, The Smart Business Guide is a useful book for consumer brands, retailers, and entrepreneurs. It covers critical areas such as:
— How any brand can be a pure-play e-commerce brand in China
— How Chinese consumers are different from U.S. consumers
— The main platforms and social media channels
— Case studies of success and failure in China
— How to deal with market entry challenges, trademark registration, and product approval
— How to compete and win in the most challenging—and most promising—retail market in the world
Trade Review"The Smart Business Guide to China E-Commerce is for any business that is thinking about a China strategy or how to approach international e-commerce. China has perhaps one of the most advanced e-commerce ecosystems in the world, and every retail brand needs a China e-commerce strategy. This book tells you how to make the most of this for your company." Vamsi Mohan Thati, President, Coca-Cola Greater China & Mongolia
